Senior Digital Marketing Exec - Fintech Growth & Campaigns

iFAST; Kuala Lumpur; On-site; MYR 45,000 - 78,000; Full time

Benefits offered by this job

Welcome lunch

Teambuilding budget

Sports allowance

Insurance and medical benefits

Job summary

iFAST Corporation is seeking a Digital Marketing Executive in Kuala Lumpur to plan and execute digital marketing strategies for iFAST Pay. You will manage social media, website content, digital ads, and campaigns to drive brand awareness, customer activation and transactions.

The role requires 2–4 years in digital marketing, with experience in social media management, content creation, and campaigns. Proficiency with Meta Ads, Google Ads, and Google Analytics is preferred.

Qualifications

• Diploma or Bachelor's Degree in Marketing, Digital Marketing, Mass Communication, Business or related field.
• Preferably 2–4 years of relevant experience in digital marketing, social media management or marketing campaign execution.
• Experience in managing social media platforms, digital advertising and content creation.
• Familiarity with Meta Ads Manager, Google Ads, Google Analytics and other digital marketing tools.
• Creative, resourceful and able to develop engaging marketing ideas for different customer segments.
• Good communication, writing and coordination skills across teams.
• Analytical mindset to monitor campaign performance and recommend improvements.
• Self-motivated, hands-on and comfortable in fast-paced environment.
• Experience in fintech, financial services, digital payments or consumer-focused products is an added advantage.
• Basic video editing, graphic design or content creation skills would be an added advantage.

Responsibilities

• Plan and execute digital marketing strategies to build iFAST Pay's brand awareness and drive customer acquisition and usage.
• Manage iFAST Pay's digital marketing channels including social media, website content, digital advertising and other online channels.
• Develop engaging content including social media posts, short videos and promotional materials.
• Plan, execute and optimise digital advertising campaigns across Meta, Google, TikTok and other channels.
• Develop and implement promotional campaigns and customer engagement initiatives to activate accounts and encourage transactions.
• Collaborate with FSMOne Marketing, Product Development, Business Development and Operations teams for consistent execution.
• Monitor campaign performance, acquisition, activation and engagement metrics; provide insights for optimization.
• Conduct market research and competitor analysis; identify fintech/digital payments opportunities.
• Coordinate with external agencies and vendors to ensure timely delivery of campaigns and materials.
• Ensure all marketing communications comply with regulatory requirements and brand guidelines.
• Support product launches, events, partnerships and brand-building initiatives.
• Undertake other marketing duties as assigned.

Skills

Brand strategy

Social media management

Content creation

Campaign execution

Analytical mindset

Education

Diploma or Bachelor's Degree in Marketing

Tools

Meta Ads Manager

Google Ads

Google Analytics

Job description

iFAST Corporation is seeking a Digital Marketing Executive in Kuala Lumpur to plan and execute digital marketing strategies for iFAST Pay. You will manage social media, website content, digital ads, and campaigns to drive brand awareness, customer activation and transactions.

The role requires 2–4 years in digital marketing, with experience in social media management, content creation, and campaigns. Proficiency with Meta Ads, Google Ads, and Google Analytics is preferred.