Digital Marketing Executive(Chinese&English)

WECOFA MY; Petaling Jaya; Vor Ort; MYR 45.000 - 89.000; Vollzeit

Benefits dieser Stelle

AI training access

Career development opportunities

Flexible work culture

Annual Leave, Medical, Dental, Optical

Zusammenfassung

WECOFA MY is a growing digital agency in Malaysia, seeking a Digital Marketing Executive to craft high-budget campaigns that drive leads, conversions, and demonstrable ROI. You’ll create engaging content, manage end-to-end campaigns, and optimize with data, analytics, and AI tools.

The role requires bilingual English and Chinese communication, familiarity with major ads platforms, and a proactive, numbers-driven approach to marketing.

Qualifikationen

• Fluent in English and Chinese (written and spoken).
• Experience in performance marketing and lead generation is preferred.
• Familiarity with Meta, Google, TikTok Ads and data-tracking tools is a bonus.
• Strong understanding of campaign metrics, bidding, and targeting tactics.

Aufgaben

• Craft engaging content across platforms including ad copies, landing pages, video scripts and storyboards.
• Plan, manage, and optimize full funnel online paid ad campaigns to drive leads and conversions.
• Drive measurable results across CPL, CPA, ROAS and landing page conversions.
• Use Meta Pixel, UTM/GTM, and analytics software to track conversions and optimize funnels.
• Manage end-to-end digital campaigns from ideation to reporting.
• Analyze performance data and generate insights to improve effectiveness.
• Collaborate with creatives and video editors to produce scroll-stopping content.
• Stay updated with digital trends and platform policies to keep campaigns compliant.
• Translate client goals into effective digital strategies; leverage AI tools to streamline tasks.

Kenntnisse

Content creation

Performance marketing

Data analytics

AI tooling

Budget management

English-Chinese fluency

Tools

Meta Ads

Google Ads

TikTok Ads

GTM

Meta Pixel

Jobbeschreibung

At WECOFA, we don't just run ads—we engineer profitable funnels using strategy, AI, and sharp execution. As our next Digital Marketing Executive, you'll drive high budget campaigns that generate leads, conversions, and proof that marketing works.

Department: Marketing

What You'll Do

• Craft engaging content across multiple platforms, including: Ad copies that convert, Landing page content to boost sign-ups and sales, Video scripts & storyboard for Ads, headlines, banners, and creative concepts for campaigns.
• Plan, manage, and optimize full funnel online paid ad campaigns (Meta, Google, TikTok, XHS, etc.) to drive leads and conversions.
• Drive measurable results across CPL, CPA, ROAS, lead quality, and landing page conversions.
• Utilize Meta Pixel, UTM/GTM, and analytics software to track conversions, optimize funnels, and fuel decisions with data.
• Manage end to end digital campaigns from ideation and planning to execution, optimization, and reporting.
• Analyze performance data and generate insights to continuously optimize campaign effectiveness.
• Collaborate internally with creatives and video editors to produce scroll stopping, conversion optimized content.
• Stay updated with digital trends, algorithm changes, and emerging platforms to keep campaigns fresh and ahead of the curve.
• Stay up to date with the latest platform trends and ad policies to ensure all campaigns are compliant.
• Work with project team to understand client goals and translate them into effective digital strategies.
• Leverage AI tools (ChatGPT, Claude, Gemini, etc.) to streamline ideation, copywriting, targeting, and reporting. (We'll train you if you're new but you must be AI open!)

REQUIREMENTS

What We're Looking For

• MUST be FLUENT in both English and Chinese (written and spoken) — the role requires creating content and engaging with audiences in both languages.
• Experience in performance marketing, particularly in lead generation, is an added advantage.
• Familiarity with Meta Ads, TikTok Ads, Google Ads, and data tracking tools such as Meta Pixel, Google Tag Manager (GTM), and analytics platforms is a bonus.
• Deep understanding of campaign performance metrics, bidding strategies, and targeting tactics.
• Comfortable managing large budgets and tracking end to end user behavior.
• Ability to multitask and manage several projects simultaneously.
• Strong analytical skills and data driven thinking.
• Bonus: Already using AI for research, campaign planning, or creative tasks or hungry to learn.

You're the One If…

• You think in funnels, not just ads.
• You're data driven, AI curious, and care about cost per lead not just likes.
• You know how to track everything and optimize fast.
• You believe in systematic marketing that scales predictably.

What You'll Get

PERKS & BENEFITS

• Work in a growing, creative digital agency with a strong portfolio of clients.
• High impact campaigns with top personal development exposure
• Internal AI training access to stay ahead
• Opportunities for learning, growth, and career advancement.
• Friendly, flexible, and collaborative work culture.
• Annual Leave, Medical, Dental, Optical Coverage
• Free Flow Snacks & Drinks
• EPF / SOCSO / EIS

Ready to kickstart your journey with us?

Submit your resume via this platform using the application options provided below.

• LinkedIn
• Email: [e-mail]

Please note: Shortlisted candidates will be contacted via EMAIL ONLY!!! Kindly check your inbox and spam folder regularly for updates.

Join WECOFA - Where creativity meets technology.