Digital Marketing Executive (B2B Marketing Strategy)

ICONNEXION ASIA PTE LTD; Bayan Lepas; Sur place; MYR 60 000 - 90 000; Plein temps

Résumé du poste

iConnexion Asia Pte Ltd is seeking a Digital Marketing Executive to develop and execute marketing strategies that strengthen brand awareness, generate qualified leads, and support business growth.

The ideal candidate has experience in marketing strategy, B2B digital marketing, market research, campaign planning, and lead generation, with the ability to independently manage initiatives and deliver measurable results.

Qualifications

• Diploma or Degree in Marketing or related fields.
• Minimum 3 years of relevant digital marketing experience.
• Experience in planning and executing campaigns independently.
• Strong understanding of B2B marketing, lead generation, branding.
• Proficiency in SEO, SEM, analytics, and email marketing.

Responsabilités

• Develop and execute B2B marketing strategies aligned with objectives.
• Conduct market research, competitor analysis, and segmentation.
• Plan and manage digital campaigns across LinkedIn, Google, email, websites.
• Develop product marketing strategies and brand awareness campaigns.
• Generate qualified leads and collaborate with sales.
• Manage marketing content, newsletters, brochures, and website updates.
• Monitor performance and optimize ROI.
• Coordinate with internal teams and external agencies.

Connaissances

Marketing strategy

B2B digital marketing

Market research

Campaign planning

Lead generation

Formation

Diploma or Degree in Marketing, Digital Marketing, Business Administration, Mass Communication, or related fields

Outils

SEO

SEM

Google Analytics

LinkedIn Marketing

Email Marketing

Description du poste

iConnexion Asia Pte Ltd is a Singapore-headquartered electronics components distributor with regional business operations.

Digital Marketing Executive

We are seeking an experienced and results-driven Digital Marketing Executive to develop and execute marketing strategies that strengthen brand awareness, generate qualified leads, and support business growth.

The ideal candidate should have experience in marketing strategy, B2B digital marketing, market research, campaign planning, and lead generation, with the ability to independently manage marketing initiatives and deliver measurable results.

Key Responsibilities

• Develop and execute B2B marketing strategies aligned with company objectives and sales targets.
• Conduct market research, competitor analysis, and customer segmentation to identify new business opportunities.
• Plan and manage digital marketing campaigns across LinkedIn, Google, email marketing, websites, and other relevant platforms.
• Develop product marketing strategies, promotional campaigns, and brand awareness initiatives.
• Generate qualified sales leads through targeted marketing campaigns and work closely with the sales team.
• Manage marketing content planning, including product promotions, newsletters, brochures, and website updates.
• Monitor campaign performance, analyze marketing data, and optimize strategies to improve ROI.
• Coordinate with internal teams and external agencies to ensure effective marketing execution.

Requirements

• Diploma or Degree in Marketing, Digital Marketing, Business Administration, Mass Communication, or related fields.
• Minimum 3 years of relevant experience in digital marketing, marketing strategy, or campaign management.
• Proven experience in planning and executing marketing campaigns independently.
• Strong understanding of B2B marketing, lead generation, branding, and digital marketing strategies.
• Knowledge of SEO, SEM, Google Analytics, LinkedIn Marketing, and email marketing.
• Strong analytical, communication, and project management skills.
• Creative, proactive, results-oriented, and able to work independently.
• Good command of English; Mandarin and Bahasa Malaysia will be an added advantage.

Added Advantages

• Experience in B2B, electronics, semiconductor, industrial, or technology-related industries.
• Experience with CRM systems, marketing automation, and lead-generation tools.
• Familiarity with WordPress, Canva, Adobe Photoshop, or Illustrator.
• Experience managing regional marketing campaigns or working with international brands.