B2B Digital Marketing Strategist & Lead Gen

ICONNEXION ASIA PTE LTD; Bayan Lepas; On-site; MYR 60,000 - 90,000; Full time

Job summary

iConnexion Asia Pte Ltd is seeking a Digital Marketing Executive to develop and execute marketing strategies that strengthen brand awareness, generate qualified leads, and support business growth.

The ideal candidate has experience in marketing strategy, B2B digital marketing, market research, campaign planning, and lead generation, with the ability to independently manage initiatives and deliver measurable results.

Qualifications

• Diploma or Degree in Marketing or related fields.
• Minimum 3 years of relevant digital marketing experience.
• Experience in planning and executing campaigns independently.
• Strong understanding of B2B marketing, lead generation, branding.
• Proficiency in SEO, SEM, analytics, and email marketing.

Responsibilities

• Develop and execute B2B marketing strategies aligned with objectives.
• Conduct market research, competitor analysis, and segmentation.
• Plan and manage digital campaigns across LinkedIn, Google, email, websites.
• Develop product marketing strategies and brand awareness campaigns.
• Generate qualified leads and collaborate with sales.
• Manage marketing content, newsletters, brochures, and website updates.
• Monitor performance and optimize ROI.
• Coordinate with internal teams and external agencies.

Skills

Marketing strategy

B2B digital marketing

Market research

Campaign planning

Lead generation

Education

Diploma or Degree in Marketing, Digital Marketing, Business Administration, Mass Communication, or related fields

Tools

SEO

SEM

Google Analytics

LinkedIn Marketing

Email Marketing

Job description

iConnexion Asia Pte Ltd is seeking a Digital Marketing Executive to develop and execute marketing strategies that strengthen brand awareness, generate qualified leads, and support business growth.

The ideal candidate has experience in marketing strategy, B2B digital marketing, market research, campaign planning, and lead generation, with the ability to independently manage initiatives and deliver measurable results.