Digital Marketing Executive (AI & CRM)

Big Bath Sdn Bhd; Kuala Lumpur; On-site; MYR 33,000 - 37,000; Full time

Benefits offered by this job

Mentorship from Director

Path to Lead role in 12–18 months

Showrooms nationwide exposure

Job summary

Big Bath Sdn Bhd in Malaysia is seeking a Digital Marketing & CRM Planner to train our AI sales assistant and optimize the lead-to-sale funnel. You will collaborate with marketing and showrooms, reporting directly to the Director. Fresh graduates are welcome and encouraged to apply.

You will contribute to chat script development, product knowledge, and content ideas for ads while gaining direct mentorship and a clear growth path in 12–18 months.

Qualifications

• Degree in Digital Marketing, Marketing, E-commerce or related field.
• Fresh graduates welcome.
• Fluent written English and Bahasa Malaysia; Chinese language a must.
• Comfortable with AI tools such as ChatGPT and able to write clear instructions.
• Good with Excel or Google Sheets.

Responsibilities

• Review AI chats daily and fix wrong answers, robotic tone and missed buying signals.
• Write the AI’s scripts and product knowledge for every category, from smart toilets to kitchen sinks.
• Plan the chat flow so each lead ends in a showroom visit or a salesperson hand-over.
• Track every ad set and showroom, and match leads to actual sales.
• Turn customer questions into content ideas and ad recommendations for the marketing team.

Skills

Multilingual: English, Bahasa Malaysia

Excel

AI tools (ChatGPT)

Data-driven mindset

Education

Bachelor's degree in Digital Marketing

Tools

ChatGPT

Google Sheets

Microsoft Excel

Job description

AI is now talking to customers. Someone has to teach it how to sell. That could be you.Every few minutes, someone clicks a Big Bath ad and messages us on WhatsApp, and our AI replies first.
You will train that AI, find out which ads bring real buyers, and watch your work turn into showroom visits and sales. Few graduates in Malaysia get this experience. Here you get it from month one, with real budget, direct mentorship from our Director, and a path to a Lead role in 12 to 18 months. If that sounds like you, answer one question below and apply.

About the role

Big Bath has sold bathrooms and kitchens for 46 years, with showrooms across Peninsular Malaysia, Sabah and Sarawak. You will own the journey from ad click, to WhatsApp chat, to a showroom visit or a hand-over to our salesperson. You report directly to our Director. (Internal title: Digital Marketing & CRM Planner.)

Job summary

You train our AI sales assistant, find out which ads bring real buyers, and turn WhatsApp leads into showroom visits and sales. You work closely with our marketing team and showrooms, and report directly to our Director. Fresh graduates are welcome.

Working Time

1.5 day off day at weekdays, Weekend need to work at home Monday - Sunday 10am - 7pm

Role Responsibility

Review AI chats daily and fix wrong answers, robotic tone and missed buying signals.

Write the AI’s scripts and product knowledge for every category, from smart toilets to kitchen sinks.

Plan the chat flow so each lead ends in a showroom visit or a salesperson hand-over.

Track every ad set and showroom, and match leads to actual sales.

Turn what customers ask into content ideas and ad recommendations for the marketing team.

Role Requirement

Degree in Digital Marketing, Marketing, E-commerce or a related field. Fresh graduates welcome.

You like both data and words, and you want to know why something works.

Comfortable with AI tools such as ChatGPT, and able to write clear instructions.

Good with Excel or Google Sheets.

Strong written English, Bahasa Malaysia, and Chinese language is a must.

Bonus: an internship in digital marketing or e-commerce, or any selling experience.

Role Exposure, Base Pay and Reward

Guaranteed RM3,000 basic salary, plus a monthly incentive of up to RM300.

Hands-on experience training an AI sales assistant and running a real marketing funnel.

Real responsibility from month one, with direct mentorship from the Director.

A path to a Lead role in 12 to 18 months, based on results.

A 46-year-old brand with showrooms nationwide.

Unlock job insights

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Your application will include the following questions:

• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• Which of the following Microsoft Office products are you experienced with?
• Are you available to work public holidays?
• Do you have experience using Agentic AI?
• How many years of digital marketing experience do you have?

Established in 2010, BigBath is Malaysia’s leading bathroom and kitchen specialist store under Leonfast, a trusted hardware wholesaler since 1979. With 10 showrooms nationwide and 130 full-time employees, we provide quality products and exceptional service.

We are Malaysia’s No.1 highest-rated bath & kitchen shop on Google, with 10,000+ 5-star reviews. Proudly selling in-house Malaysian brands, we are backed by our own marketing team to drive brand awareness and customer engagement.

Guided by our core values—Heart, Excellence, Customer First, Responsibility, and Trustworthiness—we emphasize teamwork, perseverance, and a clear career growth path for our employees.