Digital Marketing Executive

Trust Co Limited; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Trust Co Limited in Kuala Lumpur seeks a hands-on Digital Marketing Executive to grow our digital presence across financial services, fintech, and Web3 projects.

This autonomous role involves content creation, social media management (Telegram, X, LinkedIn), and coordinating with agencies and freelancers while ensuring compliance. The ideal candidate has crypto/Web3 marketing experience and strong analytics and copywriting skills.

Qualifications

• 2–4 years hands-on digital marketing, with crypto/Web3 experience.
• Proven content publishing on Telegram, X, and LinkedIn.
• Strong crypto audience understanding and Web3 engagement.
• Excellent English copywriting that explains technical concepts clearly.
• Experience with analytics, ads, and email marketing platforms.
• Bachelor’s degree in Marketing/Business/Communications, or equivalent experience.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns to build brand awareness, attract users, and drive conversions.
• Manage Social Media and channels, including content planning, copywriting, publishing, and audience engagement.
• Develop channel-specific content, including social posts, project updates, educational articles, email campaigns, and landing pages.
• Grow and engage Telegram community, moderate discussions, respond to enquiries, and coordinate with internal teams on customer issues.
• Manage SEO, SEM, paid advertising, email marketing, and other relevant acquisition channels.
• Coordinate with external agencies, designers, content creators, and freelancers to deliver campaigns on time and within budget.
• Monitor campaign performance, community growth, engagement, and conversions, using insights to improve results.
• Research crypto, fintech, and Web3 trends, competitor activity, and audience behaviour to identify opportunities.
• Maintain consistent brand messaging and ensure marketing content follows internal approval and compliance requirements.

Skills

Social media

Copywriting

Crypto/Web3

Channel strategy

English content

Analytics

Campaign execution

Multitasking

Independent work

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Google Analytics

Google Ads

Meta Business Manager

CRM / Email marketing

Content management tools

Job description

We are seeking a hands-on Digital Marketing Executive to grow our digital presence and deliver marketing campaigns across financial services, fintech, and Web3 projects.

This highly autonomous role involves creating content, managing social channels and communities, and coordinating with external agencies and freelancers. Prior experience in crypto or Web3 marketing, including hands-on management of Social Media (Telegram, X (Twitter), LinkedIn), is mandatory.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns to build brand awareness, attract users, and drive conversions.
• Manage Social Media and channels, including content planning, copywriting, publishing, and audience engagement.
• Develop channel-specific content, including social posts, project updates, educational articles, email campaigns, and landing pages.
• Grow and engage our Telegram community, moderate discussions, respond to enquiries, and coordinate with internal teams on customer issues.
• Manage SEO, SEM, paid advertising, email marketing, and other relevant acquisition channels.
• Coordinate with external agencies, designers, content creators, and freelancers to deliver campaigns on time and within budget.
• Monitor campaign performance, community growth, engagement, and conversions, using insights to improve results.
• Research crypto, fintech, and Web3 trends, competitor activity, and audience behaviour to identify opportunities.
• Maintain consistent brand messaging and ensure marketing content follows internal approval and compliance requirements.

Requirements

• 2–4 years of hands-on digital marketing experience, including direct experience in the crypto or Web3 industry.
• Proven experience managing and publishing content on Telegram, X, and LinkedIn.
• Strong understanding of crypto audiences, digital assets, and Web3 community engagement.
• Excellent English copywriting skills, with the ability to explain technical concepts clearly and create engaging content for different platforms.
• Experience in social media management, community moderation, content calendars, and campaign execution.
• Working knowledge of Google Analytics, Google Ads, Meta Business Manager, and CRM or email marketing platforms.
• Ability to work independently, manage multiple priorities, and coordinate effectively with external vendors.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.