Digital Marketing Executive

SDS Group Berhad; Johor Bahru; On-site; MYR 45,000 - 73,000; Full time

Job summary

SDS Group Berhad is seeking a Digital Marketing Executive in Kempas JB to lead content strategy, social media engagement, and online campaigns.

You will manage e-commerce platforms, coordinate with designers, and analyze data to improve ROI. The role requires a marketing background and strong communication in English, Bahasa Malay, and Mandarin.

Qualifications

• Diploma or degree in Marketing, Digital Marketing, Communications, E-Commerce, or equivalent.
• 1–2 years of digital marketing experience preferred.
• Proficient in SEO, SEM (Google Ads), social media marketing (Facebook, Instagram, LinkedIn), and Shopee.
• Strong knowledge of Google Analytics, Meta Business Suite, GA4, and Google Search Console.
• Experience in content creation, campaign management, and performance tracking.
• Excellent written and verbal English, Bahasa Malay, and Mandarin for client communication.
• Able to multi-task, proactive, creative, and meticulous.

Responsibilities

• Conceptualize and produce engaging content for Facebook, Instagram, TikTok, and XiaoHongShu (XHS).
• Lead end-to-end video production from scripts to editing.
• Assist in managing e-commerce platforms and app features.
• Execute full-funnel campaigns and seasonal marketing initiatives.
• Collaborate with designers to ensure brand guidelines.
• Monitor social channels and respond to customer inquiries.
• Analyze campaign metrics to optimize ROI.
• Conduct market research and trend analysis.
• Support cross-departmental marketing requests.

Skills

Content strategy

Scriptwriting

Video production

Social media management

Analytics

Campaign execution

E-commerce ops

Education

Diploma/ Degree in Marketing

Tools

Google Analytics

Meta Business Suite

Google Ads

Shopee

Job description

Content Strategy & Creative Direction: Conceptualize and produce high-impact, engaging content tailored for Facebook, Instagram, TikTok, and XiaoHongShu (XHS) to amplify brand identity and drive audience engagement.

Scriptwriting & Video Production: Lead end-to-end video production efforts, from writing compelling scripts and storyboards to filming and editing promo reels, dynamic product showcases, and seasonal launch videos.

E-Commerce & Digital Platform Operations: Assist in managing, updating, and optimizing company e-commerce platforms, official websites, and mobile applications (including feature rollouts like Shopee management, dynamic QR codes, digital membership structures, and voucher mechanics).

Campaign & Promotional Execution: Execute full-funnel promotional campaigns and seasonal marketing initiatives, developing visual assets and marketing copy for both internal communication and external customer touchpoints.

Cross-Functional Design & Alignment: Partner closely with internal graphic designers to ensure all promotional assets maintain visual impact, adhere strictly to brand guidelines, and deliver on project timelines.

Social Media & Community Management: Monitor brand channels, engage with followers, and manage customer inquiries across all active social platforms to maintain high service standards and foster community.

Data Analytics & Campaign Optimization: Analyse social performance metrics and digital ad campaign data to evaluate ROI, tweak strategic tactics, and identify top-performing content formats.

Market Research & Trend Analysis: Conduct competitor analysis and monitor emerging digital trends (including short-form video strategies and audio/visual formats) to capture growth opportunities and keep the brand competitive.

Cross-Departmental Support: Collaborate with internal teams to handle ad-hoc marketing requests, launch projects, and execute additional directives assigned by management.

Job Requirements

Candidate must possess at least a Diploma/ Degree in Marketing/ Digital Marketing/ Communications/ E-Commerce/ Business studies or equivalent

At least 1-2 Year(s) of working experience in Digital Marketing is preferably for this position

Proficient in SEO, SEM (Google Ads), social media marketing (Facebook, Instagram, LinkedIn), and online shopping platforms (Shopee)

Strong knowledge of Google Analytics, Meta Business Suite, and basic understanding of Google Search Console and GA4

Experience in content creation, campaign management, and performance tracking

Possess positive & aggressive interpersonal, jovial & outgoing and strong communication skills

Knowledge of strategic planning principles and marketing best practices

Good written and verbal communication skills in English, Bahasa Malay & Mandarin to effectively communicate with Mandarin-speaking clients.

Able to multi-task, proactive, creative and meticulous

Strong analytical thinking, attention to detail and time management skills.

Able to work independently and as part of a team in a fast-paced environment.

Willing to work in Kempas JB, and travel outstation when needed.

SDS is the retail subsidiary of SDS Groups. As a Johor home-grown company, SDS Groups develop its business with three subsidiary brands including SDS, wholesale subsidiaries Top Baker and Daily’s Bakery. Top Baker and Daily’s Bakery are bakery product suppliers and wholesalers delivering delectable bread to nationwide daily. New factory launched in Seremban has begun its operation in October 2017 serving more confectioneries to Malaysians.

SDS which is well-recognized in Johor region for its quality confectionery products valuable for money and excellent customer service. Since 1987, SDS continuously invents new creations monthly to keep customer’s excitement in SDS products. Aligned with the Share, Dine, Smile motto – SDS envisions to give its valued customer the most unique and enjoyable dining experience.

SDS is the retail subsidiary of SDS Groups. As a Johor home-grown company, SDS Groups develop its business with three subsidiary brands including SDS, wholesale subsidiaries Top Baker and Daily’s Bakery. Top Baker and Daily’s Bakery are bakery product suppliers and wholesalers delivering delectable bread to nationwide daily. New factory launched in Seremban has begun its operation in October 2017 serving more confectioneries to Malaysians.

SDS which is well-recognized in Johor region for its quality confectionery products valuable for money and excellent customer service. Since 1987, SDS continuously invents new creations monthly to keep customer’s excitement in SDS products. Aligned with the Share, Dine, Smile motto – SDS envisions to give its valued customer the most unique and enjoyable dining experience.

What can I earn as a Digital Marketing Executive