Digital Marketing & Content Specialist

DVA (Malaysia) Sdn Bhd; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

DaVita Inc. in Malaysia seeks a Digital Marketing & Content Specialist to drive patient education, enrolment, and engagement.

You will collaborate with Clinical, Operations, CRM, and Partner Engagement teams to deliver timely communications, events, and CSR initiatives across channels. You will manage multi-language content (Bahasa Malaysia and English), craft CME materials, social media campaigns, and digital branding.

Qualifications

• Minimum bachelor’s degree in Marketing, PR, Journalism, or a related field.
• Minimum 5 years of experience in marketing, PR, journalism, advertising, or web design.
• Proven track record in managing marketing programs, including digital marketing (social media and website management).
• Copywriting, creative writing skills, and ability to translate in multiple languages.
• Experience in event management (CSR, conferences, promotional events).
• Proficiency in Microsoft Office suites, primarily Excel, PowerPoint, and Word.
• Experience in the healthcare industry is advantageous but not a prerequisite

Responsibilities

• Develop and produce patient education materials for public distribution.
• Work with the Clinical team to create Continuous Medical Education (CME) content for patients, the public, and healthcare professionals.
• Prepare materials for Operations team visits to government hospitals and other stakeholders, and coordinate CME talks with hospitals.
• Promote healthcare services through newsletters and patient financial education sessions.
• Manage the development, curation, and publication of content on the corporate website, ensuring it is available in both Bahasa Malaysia and English.
• Create and oversee social media content that promotes services, highlights sponsor benefits, engages employees, and updates on partnerships. Handle customer service inquiries on social media and update the WhatsApp catalog proposal.
• Execution of organic and paid social media campaigns across platforms such as LinkedIn, TikTok, Instagram, Facebook, YouTube, and Google.
• Innovate marketing and branding strategies to enhance the company’s digital presence and engagement.
• Assist in managing internal and CSR events, with a focus on digital communications and employee engagement.
• Support internal and external communications, including material preparation and graphic design.
• Coordinate the company’s participation in community outreach events, conferences, and patient retention initiatives, including administering patient satisfaction surveys.
• Ensure adherence to timelines and quality guidelines in all activities.
• Attend team meetings, phone conferences, and training as needed.
• Perform other duties and responsibilities as assigned.

Skills

Marketing & PR

Copywriting

Social media management

Content creation

Event management

Multilingual translation

MS Office Suite

Education

Bachelor's degree in Marketing/PR/Journalism

Tools

Website CMS

Graphic design tools

MS Office Suite

Job description

The Digital Marketing & Content Specialist executes marketing strategies and manages stakeholder relations to enhance patient enrolment, retention, education, and revenue. The role requires close collaboration with Partner Engagement, Operations, CRM, and Clinical teams, and involves overseeing communications, events, employee engagement, and CSR activities.

Essential Duties and Responsibilities

Develop and produce patient education materials for public distribution.

Work with the Clinical team to create Continuous Medical Education (CME) content for patients, the public, and healthcare professionals.

Prepare materials for Operations team visits to government hospitals and other stakeholders, and coordinate CME talks with hospitals.

Promote healthcare services through newsletters and patient financial education sessions.

Manage the development, curation, and publication of content on the corporate website, ensuring it is available in both Bahasa Malaysia and English.

Create and oversee social media content that promotes services, highlights sponsor benefits, engages employees, and updates on partnerships. Handle customer service inquiries on social media and update the WhatsApp catalog proposal.

Execution of organic and paid social media campaigns across platforms such as LinkedIn, TikTok, Instagram, Facebook, YouTube, and Google.

Innovate marketing and branding strategies to enhance the company’s digital presence and engagement.

Assist in managing internal and CSR events, with a focus on digital communications and employee engagement.

Support internal and external communications, including material preparation and graphic design.

Coordinate the company’s participation in community outreach events, conferences, and patient retention initiatives, including administering patient satisfaction surveys.

Ensure adherence to timelines and quality guidelines in all activities.

Attend team meetings, phone conferences, and training as needed.

Perform other duties and responsibilities as assigned.

Requirements

Minimum bachelor’s degree in Marketing, PR, Journalism, or a related field.

Minimum 5 years of experience in marketing, PR, journalism, advertising, or web design.

Proven track record in managing marketing programs, including digital marketing (social media and website management).

Copywriting, creative writing skills, and ability to translate in multiple languages.

Experience in event management (CSR, conferences, promotional events).

Proficiency in Microsoft Office suites, primarily Excel, PowerPoint, and Word.

Experience in the healthcare industry is advantageous but not a prerequisite

DaVita Inc. (NYSE: DVA), a FORTUNE 500 company, is a leading global healthcare provider, with approximately 77,000 teammates working across 15 countries to provide industry-leading care to 285,000 dialysis patients within our 3,215 clinics. In Malaysia, DaVita is the #1 private dialysis provider, with more than 650 teammates serving over 3800 patients in our 70+ clinics nationally. We aspire to grow to 100+ clinics in the coming years and establish ourselves as the clear industry leader, which will create opportunities for our teammates to step up in a fast-paced and dynamic environment.

DaVita Inc. (NYSE: DVA), a FORTUNE 500 company, is a leading global healthcare provider, with approximately 77,000 teammates working across 15 countries to provide industry-leading care to 285,000 dialysis patients within our 3,215 clinics. In Malaysia, DaVita is the #1 private dialysis provider, with more than 650 teammates serving over 3800 patients in our 70+ clinics nationally. We aspire to grow to 100+ clinics in the coming years and establish ourselves as the clear industry leader, which will create opportunities for our teammates to step up in a fast-paced and dynamic environment.