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The Digital Marketing & Content Creator is responsible for developing and executing digital marketing activities to increase brand awareness, engagement, leads, and sales. The role combines digital marketing strategy with hands-on content creation, including social media management, photography, videography, graphic design, short-form videos, advertising campaigns, and performance analysis. The candidate should be creative, commercially minded, comfortable appearing behind or in front of the camera when required, and able to translate products and marketing objectives into engaging digital content.
Key responsibilities
- Plan and execute monthly digital marketing activities aligned with company sales and branding objectives
- Manage company digital platforms including TikTok, Facebook, Instagram, LinkedIn, and other relevant channels
- Develop monthly digital marketing and content calendars
- Work closely with Sales and Business Development teams to support product launches, brand awareness, promotions and customer acquisition
- Create engaging content including short-form videos, Reels, TikTok, product videos, cooking and recipe videos, product photography, promotional posters, educational content, customer testimonials, behind-the-scenes content, and corporate and event content
- Handle basic photography and videography independently
- Edit videos using tools such as CapCut, Adobe Premiere Pro or equivalent software
- Design simple marketing materials using Canva, Adobe Photoshop, Illustrator or equivalent tools
- Write engaging captions, headlines, scripts and calls-to-action
- Prepare monthly digital marketing reports covering social media reach, engagement rate, follower growth, video views, best-performing content, leads generated, advertising performance, and recommendations for the following month
Job Requirement
- Diploma or Bachelor's Degree in Marketing, Digital Marketing, Mass Communication, Multimedia, Creative Media or related field
- Preferably 1–3 years of experience in digital marketing, social media or content creation
- Experience in FMCG, food & beverage, retail or consumer products is an advantage
- Good understanding of TikTok, Instagram, Facebook and LinkedIn
- Able to shoot and edit short-form videos independently
- Familiar with Canva and video editing applications such as CapCut
- Basic knowledge of Meta Ads and TikTok Ads is preferred
- Good communication and copywriting skills in Bahasa Malaysia and English
- Comfortable working independently as well as collaborating with Sales, R&D and Management