Digital Marketing

DM LUXSHOP SDN BHD; Kuala Lumpur; On-site; MYR 42,000 - 65,000; Full time

Job summary

DM LUXSHOP SDN BHD is seeking a dynamic Digital Marketing & Content Creator to produce luxury fashion content, edit videos, and manage engaging social media campaigns across platforms like TikTok, Instagram, and Xiaohongshu.

You will plan content calendars, shoot and edit videos, craft hooks and captions, and monitor performance to meet KPIs in a fast-paced luxury retail environment. Mandarin skills are a plus, and fresh graduates with strong portfolios are welcome to apply.

Qualifications

• Diploma or Bachelor’s Degree in Marketing, Digital Marketing, Mass Communication, Media, or related fields.
• 1–3 years of experience in digital marketing, content creation, or social media is preferred.
• Fresh graduates with strong content creation skills are encouraged to apply.
• Strong interest in social media, content creation, and digital trends.
• Able to create creative and engaging content independently.

Responsibilities

• Develop creative content ideas for social media platforms.
• Plan and manage weekly and monthly content calendars.
• Create engaging short-form videos, Reels, TikTok videos, product videos, and promotional content.
• Assist in video shooting, product shooting, and on-site content production.
• Edit videos using CapCut, Adobe Premiere Pro, or other relevant editing tools.
• Create engaging hooks, captions, scripts, subtitles, and promotional copy.
• Research social media trends, viral content, competitors, and luxury fashion trends.
• Develop creative content around luxury products, styling, product knowledge, buying and selling tips, and DMLUXSHOP’s brand.
• Manage and publish daily social media content according to the content calendar.
• Analyse content performance, including views, reach, engagement, watch time, enquiries, and leads.
• Continuously test new content ideas, formats, trends, and creative approaches to improve performance.
• Plan and manage digital advertising campaigns through Meta Ads, TikTok Ads, Google Ads, and other relevant platforms.
• Monitor and optimise advertising performance based on campaign objectives and results.
• Work closely with the Sales, Brand & Visual, and Product teams to develop relevant marketing content.
• Support content production for live sessions, showroom events, campaigns, collaborations, and promotional activities.
• Assist with KOL, influencer, and creator collaborations.
• Monitor comments, direct messages, and customer enquiries across social media platforms.
• Maintain consistent DMLUXSHOP branding and visual standards across digital platforms.
• Organise and maintain photos, raw footage, edited videos, and other digital marketing materials.
• Stay updated with the latest social media trends, platform features, editing tools, and digital marketing practices.
• Meet assigned content, engagement, lead generation, and digital marketing KPIs.

Skills

Content ideation

Video editing

Social media management

Analytics

Campaign planning & management

Copywriting

On-camera performance

Education

Diploma or Bachelor’s Degree in Marketing/Media

Tools

CapCut

Adobe Premiere Pro

Canva

Job description

Develop creative content ideas for TikTok, Instagram, Facebook, Xiaohongshu, and other social media platforms.

Plan and manage weekly and monthly content calendars.

Create engaging short-form videos, Reels, TikTok videos, product videos, and promotional content.

Assist in video shooting, product shooting, and on-site content production.

Edit videos using CapCut, Adobe Premiere Pro, or other relevant editing tools.

Create engaging hooks, captions, scripts, subtitles, and promotional copy.

Research social media trends, viral content, competitors, and luxury fashion trends.

Develop creative content around luxury products, styling, product knowledge, buying and selling tips, and DMLUXSHOP’s brand.

Manage and publish daily social media content according to the content calendar.

Analyse content performance, including views, reach, engagement, watch time, enquiries, and leads.

Continuously test new content ideas, formats, trends, and creative approaches to improve performance.

Plan and manage digital advertising campaigns through Meta Ads, TikTok Ads, Google Ads, and other relevant platforms.

Monitor and optimise advertising performance based on campaign objectives and results.

Work closely with the Sales, Brand & Visual, and Product teams to develop relevant marketing content.

Support content production for live sessions, showroom events, campaigns, collaborations, and promotional activities.

Assist with KOL, influencer, and creator collaborations.

Monitor comments, direct messages, and customer enquiries across social media platforms.

Maintain consistent DMLUXSHOP branding and visual standards across digital platforms.

Organise and maintain photos, raw footage, edited videos, and other digital marketing materials.

Stay updated with the latest social media trends, platform features, editing tools, and digital marketing practices.

Meet assigned content, engagement, lead generation, and digital marketing KPIs.

Job Requirements

Diploma or Bachelor’s Degree in Marketing, Digital Marketing, Mass Communication, Media, or related fields.

1–3 years of experience in digital marketing, content creation, or social media is preferred.

Fresh graduates with strong content creation skills are encouraged to apply.

Strong interest in social media, content creation, and digital trends.

Able to create creative and engaging content independently.

Basic to intermediate video editing skills are required.

Experience with CapCut, Adobe Premiere Pro, Canva, or similar tools is an advantage.

Familiar with TikTok, Instagram Reels, Facebook, and Xiaohongshu.

Good communication and copywriting skills.

Creative, proactive, and willing to appear on camera when required.

Able to work in a fast-paced retail and luxury environment.

Mandarin proficiency is an advantage due to the nature of our target audience.