Digital Marketing & Content Executive (Video Focus)

A Klinik; Penang; On-site; MYR 45,000 - 78,000; Full time

Job summary

A Klinik is seeking a Digital Marketing & Content Executive (Video Focus) to lead our video-driven marketing initiatives. You will plan, film and edit short-form content for popular platforms, develop engaging ideas and scripts, and coordinate shoots with medical staff.

The role combines creative content with data-driven advertising across Meta and Google networks. You will manage campaigns, monitor performance and contribute to SEO, GMB, and content publishing on our site.

Qualifications

• Diploma or Degree in Marketing, Digital Marketing, Mass Communication, Multimedia, Advertising or related field.
• 2–4 years of relevant working experience is preferred.
• Strong video filming and editing skills are required.
• Proficient in CapCut, Adobe Premiere Pro, Final Cut Pro or similar tools.

Responsibilities

• Plan, film and edit short-form video content for TikTok, Instagram Reels, Facebook and XiaoHongShu.
• Develop creative video ideas, hooks, scripts and content concepts.
• Coordinate video shooting with doctors and team members.
• Edit videos with subtitles, music, transitions and engaging visual effects.
• Manage and monitor Facebook/Meta advertising campaigns.
• Monitor advertising performance including leads, cost per lead, enquiries, appointments and conversions.
• Assist with Google Ads/SEM.
• Perform basic SEO, GMB and GEO optimisation.
• Prepare and upload website articles/blog content.
• Review underperforming campaigns and propose new ideas for improvement.
• Assist with promotional campaigns, new launches and other marketing projects.

Skills

Video filming

Video editing

Digital marketing

Social media ads

SEO basics

Analytics

Content creation

Marketing strategy

Education

Diploma or Degree in Marketing/related field

Tools

CapCut

Adobe Premiere Pro

Final Cut Pro

Google Analytics

Google Ads

WordPress

Job description

Digital Marketing & Content Executive (Video Focus)

Job Responsibilities

We are looking for a creative and hands-on Digital Marketing & Content Executive to join our marketing team.

This role is ideal for someone who enjoys filming and editing videos, while also having practical experience in digital marketing, social media advertising, SEO and campaign performance monitoring.

Your responsibilities include:

Plan, film and edit short-form video content for TikTok, Instagram Reels, Facebook and XiaoHongShu

Develop creative video ideas, hooks, scripts and content concepts

Coordinate video shooting with doctors and team members

Edit videos with subtitles, music, transitions and engaging visual effects

Manage and monitor Facebook / Meta advertising campaigns

Monitor advertising performance including leads, cost per lead, enquiries, appointments and conversions

Assist with Google Ads / SEM

Perform basic SEO, GMB and GEO optimisation

Prepare and upload website articles/blog content

Review underperforming campaigns and propose new ideas for improvement

Assist with promotional campaigns, new launches and other marketing projects

Requirements

Diploma or Degree in Marketing, Digital Marketing, Mass Communication, Multimedia, Advertising or related field

Preferably 2-4 years of relevant working experience

Strong video filming and editing skills

Proficient in video editing software such as CapCut, Adobe Premiere Pro, Final Cut Pro or similar

Experience managing Meta / Facebook Ads

Basic knowledge of Google Ads, SEO and website marketing

Good understanding of TikTok, Instagram, Facebook and current social media trends

Creative with a good eye for visual presentation

Able to work independently and manage multiple projects

Good communication and teamwork skills

Able to analyse marketing performance and make recommendations based on data

Additional advantage if you have:

Experience in healthcare, beauty, aesthetic, skincare or lifestyle industries

Experience creating viral or high-performing short-form videos

Experience with Google Analytics, Google Search Console or WordPress

Experience with XiaoHongShu content

Photography or graphic design skills

What We Are Looking For

We are looking for someone who is creative, proactive and results-driven, rather than someone who only follows instructions.

You should enjoy creating content, experimenting with new marketing ideas and continuously improving campaign performance.

What We Offer

Competitive salary based on experience

Opportunity to manage multiple established brands and clinic branches

Exposure to both content creation and performance marketing

Opportunity to build a strong portfolio in healthcare, dermatology and aesthetic marketing

Career progression within a growing organisation

Supportive and dynamic working environment