Digital Insights Lead: Data-Driven Strategy & AI Analytics

Sun Life Malaysia Assurance Berhad; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Medical

Dental

Birthday Leave

Public Holiday Replacement Leave

Job summary

Sun Life Malaysia Assurance Berhad is seeking a Digital Insights Analyst to lead the Digital Insights function, establishing performance measurement frameworks and driving data-led decisions across Client & Digital. You will partner with Digital, Marketing, Operations and Customer Experience to translate data into strategic recommendations and govern KPI standards.

The role focuses on analytics, automation and AI-driven insights to improve digital adoption, customer experience and business

Qualifications

• Bachelor's degree in a related discipline.
• Minimum 5 to 7 years of relevant experience in digital analytics, BI, customer analytics or digital transformation.
• Advanced data analytics, BI, digital performance measurement and executive reporting capabilities.
• Experience defining KPI standards, reporting methodologies and governance practices.
• Strong understanding of digital registration, servicing and customer journey metrics.

Responsibilities

• Establish digital measurement frameworks and define analytical priorities.
• Identify insight opportunities and provide recommendations influencing decisions and investments.
• Own KPI governance across Client & Digital with standards, methodologies and reporting.
• Create executive scorecards, dashboards and reporting governance for consistency and transparency.
• Lead end-to-end analysis of customer journeys across digital channels.
• Identify friction points and prioritize backlog to improve CX and digital adoption.
• Develop and maintain the annual Digital Insights roadmap aligned with objectives.
• Measure value realization of AI, Copilot, predictive analytics, automation and personalization.
• Advise Digital, Marketing, Operations and CX leaders with actionable insights.

Skills

Data analytics

KPI governance

Stakeholder management

Data storytelling

Mentoring analysts

Cross-functional leadership

Excel

SQL

Tableau

Power BI

Power Query

Education

Bachelor's degree in Data Analytics, Statistics, Mathematics, CS, IS, Business Analytics, Economics, Actuarial Science or related

Tools

Excel

SQL

Tableau

Power BI

Power Query

Job description

Sun Life Malaysia Assurance Berhad is seeking a Digital Insights Analyst to lead the Digital Insights function, establishing performance measurement frameworks and driving data-led decisions across Client & Digital. You will partner with Digital, Marketing, Operations and Customer Experience to translate data into strategic recommendations and govern KPI standards.

The role focuses on analytics, automation and AI-driven insights to improve digital adoption, customer experience and business