Digital Insights Analyst

Sun Life; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Sun Life Malaysia seeks a Digital Insights Analyst to lead the Digital Insights function, establishing performance measurement frameworks and driving data-led decisions across Client and Digital. You will govern KPIs, develop executive dashboards, and partner with Digital, Marketing, Operations and Customer Experience to improve customer experience and digital adoption.

The role requires strong analytics, storytelling, and stakeholder management, with mentoring responsibilities across

Qualifications

• Bachelor's degree in a quantitative field.
• 5–7 years in digital analytics, BI, or digital performance.
• Advanced data analytics, BI, and executive reporting capabilities.
• Experience defining KPI standards and governance.

Responsibilities

• Establish digital measurement frameworks and define analytical priorities.
• Identify opportunities and provide recommendations influencing decisions.
• Own KPI governance and reporting frameworks across Client & Digital.
• Deliver executive scorecards, dashboards, and governance for digital performance.
• Lead end-to-end analysis of customer journeys across digital channels.
• Quantify friction points and drive backlog prioritization.
• Maintain the Digital Insights roadmap aligned with business objectives.
• Lead AI, Copilot, predictive analytics and automation initiatives.

Skills

Data storytelling

Stakeholder management

Presentation

Mentoring analysts

Education

Bachelor's degree in Data Analytics/Statistics/Mathematics/CS/Info Systems/Business Analytics/Economics/Actuarial Science

Tools

Excel

SQL

Tableau

Power BI

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

As a Digital Insights Analyst, you will lead the Digital Insights function by establishing digital performance measurement frameworks, driving data-led decision making and governing key digital performance indicators across Client & Digital. You will influence business prioritization and deliver measurable improvements in customer experience, digital adoption and business outcomes through analytics, automation and AI-driven insights. You will act as the analytical lead and trusted advisor to Digital, Marketing, Operations, Contact Centre and Customer Experience stakeholders by translating complex data into strategic recommendations for management forums and steering committees.

Key responsibilities

• Establish digital measurement frameworks and define key analytical priorities to support digital adoption, customer experience and business outcome improvements
• Identify strategic insight opportunities, conduct advanced analytics and provide recommendations that influence business decisions, investment opportunities and transformation initiatives
• Own digital KPI governance across Client & Digital functions by defining KPI standards, measurement methodologies and reporting frameworks
• Establish executive scorecards, dashboard adoption strategy and reporting governance practices to ensure consistency, integrity and transparency of digital performance reporting
• Lead end-to-end analysis of customer journeys across registration, engagement, servicing and digital self-service channels
• Identify friction points, quantify business impact and influence backlog prioritization to improve customer experience, operational efficiency and digital adoption outcomes
• Develop and maintain the annual Digital Insights roadmap by prioritizing analytics use cases, business opportunities and transformation initiatives aligned with organizational objectives
• Identify, prioritize and measure value realization of AI, Copilot, predictive analytics, automation and personalization initiatives
• Act as trusted advisor to Digital, Marketing, Operations, Contact Centre and Customer Experience leaders by presenting recommendations and insights to management forums and steering committees
• Mentor analysts and provide analytical guidance and lead cross-functional initiatives requiring data and insights expertise

Requirements

• Bachelor's degree in Data Analytics, Statistics, Mathematics, Computer Science, Information Systems, Business Analytics, Economics, Actuarial Science or a related discipline
• Minimum 5 to 7 years of relevant experience in digital analytics, business intelligence, customer analytics, digital transformation, strategy analytics or digital channel performance management
• Advanced data analytics, business intelligence, digital performance measurement and executive reporting capabilities
• Experience defining KPI standards, reporting methodologies, dashboard adoption strategy and reporting governance practices
• Strong understanding of digital registration, servicing, engagement, conversion and customer journey performance metrics
• Advanced Excel, SQL, Tableau, Power BI, Power Query and data visualization tools
• Strong data storytelling, presentation, influencing and stakeholder management skills
• Ability to mentor analysts, lead analytical workstreams and guide cross-functional teams
• Experience influencing senior stakeholders, challenging business assumptions and supporting strategic decisions through analytics and insights
• Proven ability to lead cross-functional initiatives, mentor analysts or project teams and drive value realization from analytics, AI or automation initiatives