Digital Growth Lead

TIME dotCom Berhad; Shah Alam; On-site; MYR 180,000 - 300,000; Full time

Benefits offered by this job

Medical coverage

Wellness account

Employee assistance

Learning opportunities

Cash rewards for certifications

Job summary

Time dotCom Berhad is seeking a bold, business-driven Digital Growth Lead to transform Time's consumer business by moving to a fully digital distribution of home broadband within the next three years. You will drive creative problem-solving, data-driven experimentation, and innovative digital strategies that move the sales needle.

You will lead the online sales team and own the Direct channel (website + inside sales), working with the Brand team to align consumer communication across all digital

Qualifications

• Bachelor's degree in business management, business studies, marketing, or related field.
• Minimum 5 years in a digital marketing or related role.
• Demonstrated track record of leading transformation and change.
• Track record of driving measurable sales growth through a Direct channel (website + inside sales).
• Hands-on knowledge of digital marketing techniques and methods to craft a comprehensive strategy.
• Ability to benchmark online acquisition of consumer products.

Responsibilities

• Create a new digital marketing strategy across web, app, e-mail, affiliates, etc. to boost acquisition and reduce churn.
• Own the Direct channel sales strategy and execution (website + inside sales).
• Lead hands-on execution across paid media, SEO, conversion optimization, analytics, and automation.
• Revamp the measurement system and tools to monitor online performance.
• Drive usage data to improve segmentation and targeting with the data team.
• Develop new/enhance platforms to convert prospect leads.

Skills

Digital marketing

Transformation leadership

Direct channel sales

Paid media

SEO

Conversion optimization

Digital analytics

Marketing automation

Web analytics

Education

Bachelor's degree in business/marketing

Tools

Marketing automation tools

SEO tools

Web analytics tools

Job description

The position reports to the Head of Group Brand and Consumer Marketing.

Job Overview:

We are looking for a bold, business-driven Digital Growth Lead who thinks differently and isn't afraid to challenge conventional marketing approaches. Join our fast-paced Retail Marketing team and help drive breakthrough growth through creative problem-solving, data-driven experimentation, and innovative digital strategies that move the sales needle.

You will lead the most important transformation of Time's consumer business to date. The objective of this transformation will be to revolutionize the distribution of consumer home broadband product to be fully digital within the next 3 years. This is a transformation mandate rather than a steady-state management role: the successful candidate will have a personal track record of driving change, not just maintaining an existing operation.

• Create a new digital marketing strategy which will include all conventional digital channels (web, app, e-mail, affiliates, etc.) to increase customer acquisition and reduce churn.
• Own the sales strategy and execution for our Direct channel (website + inside sales), converting digital demand into measurable sales growth - not just traffic and leads.
• This role blends strategic thinking with hands-on execution across paid media, SEO, conversion optimization, digital analytics, and marketing automation.
• Revamp the measurement system and tools to monitor online performance.
• Drive the usage data to improve segmenting and targeting together with the data team.
• Develop new and enhance existing platforms, primarily owned media towards converting prospect leads.
• Lead the online sales team (currently includes team members who cover web, affiliates, paid media).
• Work closely with the Brand team on aligning consumer communication across all digital touchpoints.

To be considered, you'll need:

• Education: Bachelor's degree in business management, business studies, marketing, or any related field.
• Experience:
• Minimum 5 years in a digital marketing or related role.
• Demonstrated track record of leading transformation and change.
• Track record of driving measurable sales growth through a Direct channel (website + inside sales) of physical products or services, as part of a sales organization.
• Hands-on knowledge of digital marketing techniques and methods and ability to craft a comprehensive digital marketing strategy.
• Ability to benchmark online acquisition of consumer products (traffic funnel statistics, cost).
• Understanding of a modern digital marketing technology stack and track record of setting it up from very limited base.
• Ability to do basic mental math.

Our Commitment to You

At Time, we believe great work deserves great support. Here's what you can look forward to when you join us:

• Comprehensive medical coverage for you and your immediate family, including outpatient care, hospitalisation, dental and optical benefits.
• Wellness support with an annual spending account for health-related needs, alternative treatments, or even paid-up premiums for personal insurance.
• Employee assistance during life's big moments, from celebrations to times of bereavement.
• Learning & growth opportunities through dedicated time for learning, access to LinkedIn Learning and rewards for upskilling.
• Cash rewards for recognised certifications and full reimbursement for up to two approved professional memberships each year.

*Only shortlisted candidates will be notified.