Digital Media Strategist

Kingdom Digital; Petaling Jaya; On-site; MYR 42,000 - 60,000; Full time

Job summary

Kingdom Digital is seeking a talented media planner to drive innovative digital campaigns with strong communication and analytical skills. You will observe market trends, conduct competitor research, and create audience personas to tailor media strategies across diversified industries and channels.

Collaborating with the Digital Strategist, Creative, and Servicing teams, you will recommend optimal media types and timings, ensure consistent execution, and deliver post-campaign reports for

Qualifications

• At minimum, a Professional Certificate or above in Business Studies, Marketing, Advertising/Media or equivalent.
• Fresh graduates are encouraged to apply if they fit this role.
• Familiarity with Facebook Ads, Google Ads, Google Marketing Platform Suite and other programmatic platforms is preferred.

Responsibilities

• Observe the market regularly to stay updated on audience trends and consumer behavior; conduct competitor research on marketing channels used by competitors.
• Create personas using campaign insights and data mining.
• Evaluate target demographics by media usage, timing, location, and content consumption.
• Recommend the most appropriate media types, time spans, and locations for campaigns.
• Ensure approved media plans are placed and maintained consistently.
• Provide regular campaign updates and post-campaign reports with optimization recommendations.

Skills

Communication

Analytical skills

Media planning

Digital marketing

Campaign analysis

Data mining

Persona development

Audience research

Presentation skills

Education

Professional Certificate or above in Business Studies, Marketing, Advertising/Media or equivalent

Tools

Facebook Ads

Google Ads

Google Marketing Platform Suite

Programmatic platforms

Job description

We're looking for a talented individual with excellent communication skills, analytical skills, and broad knowledge of media channels and trends. Ultimately, this role drives innovation at the campaign level and cultivates key partnerships to deliver the best digital media opportunities to the client.

3 best things about the role:

• You’ll get hands-on experience planning Media Strategy across diversified industries and channels.
• You’ll be leading and exploring new media, best practices, and sharing them with the internal team.
• You’ll be working closely with the Digital Strategist, Creative, and Servicing teams to understand the client’s business objectives and propose a media strategy.

What your day looks like:

• You’ll observe the market regularly to maintain knowledge of audience trends and consumer behaviour Additionally, you'll be responsible for conducting competitor research to stay abreast of the marketing channels utilised by the competition.
• You’ll use campaign insights and data mining to create personas.
• You’ll evaluate the target demographic through the media they use, the times and places they consume it, and how long they view varying pieces of content.
• You’ll recommend the most appropriate types of media to use, as well as the most effective time spans and locations.
• You’ll ensure approved planned media are placed and consistent.
• You’ll provide regular campaign updates, as well as prepare periodic reports and post-campaign reports with optimisation and forward planning recommendations, as required.
• You’ll handle ad-hoc requests as needed.

What you’ll bring:

• Preferred: 1 year of experience in agency, brand work, media planning, and/or digital marketing. Fresh graduate is encouraged to apply as well if you believe that you fit this role!
• Required: At minimum, a Professional Certificate or above in Business Studies, Marketing, Advertising/Media or equivalent.
• Preferred: Familiarity with Facebook Ads, Google Ads, Google Marketing Platform Suite, and other programmatic platforms.
• Up-to-date knowledge of search, display, and social guidelines to provide recommendations (such as ad types, bidding models, and targeting) based on client briefs.
• Experience with Search Engine Marketing (SEM), Display, and Social Media Ads, with a focus on performance-based marketing/advertising.
• Analytical and charting ability for statistical/data interpretation where required.
• Strong organisational, interpersonal, and project management skills.
• Strong interest to push for and develop new digital initiatives.
• Insatiably curious, digitally savvy, and well-versed with digital platforms.
• Problem-solving mindset with the ability to develop creative solutions.
• Ability to work independently with excellent time management skills.
• Strong writing, presentation, as well as strategic and analytical thinking skills.
• Being nimble and flexible in a fast-paced environment.