DIGITAL COMMERCE & AI MARKETING EXECUTIVE

26321-D; Kota Bharu; On-site; MYR 60,000 - 100,000; Full time

Job summary

Pustaka Aman Press Sdn Bhd (PAP) seeks a Digital Commerce & AI Marketing Executive to lead digital customer acquisition. You will own the website, search visibility and social channels, coordinating internal teams and external partners to drive measurable sales outcomes.

The role emphasizes hands‑on execution, AI literacy, and strong collaboration with designers, developers and Management. Malaysian base with local market focus and growth opportunities.

Qualifications

• Diploma or degree in Digital Marketing or related field; practical ability matters.
• 1–4 years in digital marketing, e‑commerce, SEO or social media.
• Experience coordinating external agencies or freelancers is a plus.
• Proficient with WordPress/WooCommerce; basic HTML/CSS is an advantage.
• Strong Google Analytics 4 and Google Search Console skills.
• Knowledge of Google Business Profile and Google Ads basics.
• Familiar with Meta Business Suite and TikTok Ads basics.
• Solid understanding of SEO, local SEO, and content optimization.
• Proficient design tools: Canva or Adobe Creative Cloud.
• AI tools: ChatGPT / Gemini; comfortable with AI‑assisted workflows.
• CRM/WhatsApp and email marketing familiarity.
• Hands-on, execution‑oriented, data‑driven and collaborative.

Responsibilities

• Transform pustakaaman.com.my into a modern lead‑generation and digital‑commerce platform; manage site development and conversion improvements.
• Enhance visibility via Google/Search, AI platforms; perform keyword research, on‑page and local SEO; optimize GBP and content.
• Develop an integrated social media strategy across Facebook, Instagram, TikTok, YouTube, LinkedIn; drive inquiries, RFQs, visits and sales.
• Coordinate designers to produce TikTok/Reels, case studies, product explainers and testimonials.
• Plan and manage paid advertising (Google, Meta, Instagram, TikTok) with KPI‑driven campaigns and retargeting.
• Maintain GA4, Search Console, GBP analytics; produce monthly Digital Performance Reports.
• Own day‑to‑day content and upkeep of pustakaaman.com.my; monitor enquiries and online journeys for conversions.
• Leverage AI tools (ChatGPT, Gemini) for research, content planning, competitive monitoring and copy drafting.
• Ensure ownership of digital accounts/domains/analytics data remains with PAP; control access.
• Coordinate or operate Google Ads, Meta Ads, TikTok Ads; bring routine campaign management in‑house.

Skills

Data-driven mindset

Hands-on execution

AI literacy

Coordination

Commercially minded

Education

Digital Marketing degree/diploma

Tools

WordPress / WooCommerce

Google Analytics 4

Google Search Console

Google Business Profile

Google Ads

Meta Business Suite / Ads Manager

TikTok Business / Ads

SEO / Local SEO

Canva

Adobe Creative Cloud

ChatGPT / Gemini

HTML/CSS basics

CRM / WhatsApp Marketing

Email marketing tools

Job description

The Digital Commerce & AI Marketing Executive is Pustaka Aman Press's internal owner and coordinator for digital customer acquisition. This is a hands‑on Executive position responsible for turning PAP's website, Google presence, Facebook, Instagram, TikTok and other digital channels into measurable business‑development and sales channels. The successful candidate will coordinate external web developers, SEO/AIO consultants, advertising agencies and PAP's internal graphic designers.

Key responsibilities

Lead the transformation of pustakaaman.com.my from a corporate information website into a modern lead‑generation and digital‑commerce platform, including managing website development, improving customer navigation and conversion, developing online product catalogues, implementing online quotation systems, and coordinating online payment integration.

Develop PAP's visibility across traditional and AI‑powered search including Google Search, Google Maps, Google AI Overviews, ChatGPT, Gemini, Perplexity and other emerging AI discovery platforms through keyword research, technical SEO, on‑page SEO, local SEO, Google Business Profile optimisation, and content optimisation.

Develop an integrated social media strategy for Facebook, Instagram, TikTok, YouTube and LinkedIn to generate awareness, enquiries, RFQs, website visits, WhatsApp leads and sales.

Coordinate PAP's existing designers to produce TikTok/Reels, production videos, before‑and‑after projects, customer case studies, product explainers, factory videos, printing‑process videos, educational content and customer testimonials.

Plan and manage paid digital advertising including Google Search Ads, Google Display, Meta/Facebook Ads, Instagram Ads, TikTok Ads and retargeting campaigns based on commercial KPIs.

Maintain Google Analytics 4, Google Search Console, Google Business Profile analytics, Meta and TikTok reporting and prepare monthly Digital Performance Reports for Management.

Own day‑to‑day content and commercial upkeep of pustakaaman.com.my and monitor website enquiries, WhatsApp leads and online customer journeys to identify conversion problems.

Use ChatGPT, Gemini and other approved AI tools for research, content planning, competitor monitoring, campaign ideation and copy drafting.

Ensure all critical digital accounts, domains, analytics properties and customer data remain under PAP ownership.

Coordinate or operate Google Ads, Meta Ads and TikTok Ads and work with consultants during campaign setup to progressively bring routine campaign management in‑house.

About you

Diploma or Degree in Digital Marketing, Marketing, E‑Commerce, Business, Multimedia, Information Technology or a related field (practical ability, portfolio and learning agility are more important than academic qualification).

Approximately 1‑4 years in digital marketing, e‑commerce, website content, SEO, performance marketing or social media (candidates with less experience may be considered if they demonstrate strong practical capability and AI literacy).

Experience coordinating external agencies or freelancers is an advantage.

Proficiency with WordPress / WooCommerce or similar CMS.

Proficiency with Google Analytics 4 and Google Search Console.

Proficiency with Google Business Profile.

Knowledge of Google Ads basics.

Knowledge of Meta Business Suite / Ads Manager.

Knowledge of TikTok Business / Ads basics.

Knowledge of SEO and local SEO fundamentals.

Basic understanding of AIO / GEO / AEO.

Proficiency with Canva and/or Adobe Creative Cloud.

Proficiency with ChatGPT / Gemini and AI‑assisted workflows.

Basic HTML/CSS familiarity is an advantage.

CRM / WhatsApp Business / email marketing familiarity is an advantage.

Hands‑on and execution‑oriented.

Commercially minded and interested in sales outcomes.

Comfortable learning new AI and marketing tools.

Able to coordinate designers, sales staff and consultants.

Able to communicate directly and concisely with Management.

Data‑driven, organised and accountable.

About us

Pustaka Aman Press Sdn Bhd (PAP) is an established Malaysian publishing and printing company with a heritage dating back to 1960. PAP provides integrated publishing and printing services including educational and textbook publishing, book and magazine printing, offset printing, digital printing / print‑on‑demand, corporate and commercial printing, annual reports, school magazines and yearbooks, packaging and labels, binding and finishing, signage and large‑format printing, and government and institutional printing. PAP is now undertaking a major Digital and AI Transformation Programme to strengthen online customer acquisition, e‑commerce, search visibility, social media and AI‑enabled marketing.