Digital Campaign Manager, APAC (B2B Manufacturing Technology)

Page Group Malaysia; Kuala Lumpur; On-site; MYR 90,000 - 140,000; Full time

Job summary

Page Group Malaysia is seeking an experienced Digital Campaign Manager to lead end-to-end B2B campaigns across APAC. You will drive demand generation, lead acquisition, and pipeline growth through data-driven, multi-channel strategies.

Collaborating with cross-functional teams across marketing, sales, product and business units, you will optimise performance, leverage insights, and deliver measurable outcomes that align with regional objectives.

Qualifications

• Proven experience managing B2B digital marketing campaigns focused on demand generation and pipeline growth.
• Strong track record in lead generation, nurturing, and conversion through multi-channel campaigns.
• Excellent stakeholder management and ability to influence cross-functional teams.
• Analytical skills with experience using marketing performance data and customer insights.
• Effective communicator and project manager managing multiple priorities.

Responsibilities

• Lead end-to-end digital campaign management across APAC with planning, execution, optimisation, budget oversight, and performance reporting.
• Collaborate with marketing, sales, product, and business teams to ensure alignment.
• Drive multi-channel campaigns across paid media, social, email, and web to maximise reach.
• Leverage data and customer insights to improve ROI and inform decisions.
• Champion continuous improvement through experimentation and new best practices.

Skills

Lead generation

Campaign management

B2B marketing

Analytics

Stakeholder management

Tools

Google Analytics

Paid media platforms

A/B testing

Job description

As Digital Campaign Manager, you will lead end-to-end B2B digital marketing campaigns across APAC, driving demand generation, lead acquisition, and business growth through data-driven, multi-channel strategies. Partnering closely with cross-functional stakeholders, you will optimise campaign performance, leverage customer insights, and deliver measurable marketing outcomes that support regional business objectives.

Client Details

Our client is a well-established multinational organisation operating in a highly technical, solutions-driven B2B environment. Renowned for its strong culture, innovation focus, and collaborative way of working, the company offers employees the opportunity to make a tangible impact while partnering with stakeholders across regional and global markets.

Description

As Digital Campaign Manager, you will be responsible to develop and deliver integrated digital marketing campaigns that align with regional business objectives and drive measurable outcomes. Also:

• Lead end-to-end digital campaign management across APAC, including strategic planning, execution, optimisation, budget oversight, and performance reporting.
• Collaborate with cross-functional stakeholders across marketing, sales, product, and business teams to ensure alignment and campaign success.
• Drive multi-channel marketing initiatives across paid media, social media, email, web, and other digital platforms to maximise reach and engagement.
• Leverage data, analytics, and customer insights to optimise campaign performance, improve ROI, and support data-driven decision-making.
• Champion continuous improvement through innovation, experimentation, and the adoption of emerging digital marketing best practices.

Profile

As a successful applicant, you should come with proven experience managing B2B digital marketing campaigns focused on demand generation and pipeline growth. Also:

• Strong track record in lead generation, nurturing, and conversion through multi-channel campaigns.
• Excellent stakeholder management skills with the ability to influence cross-functional teams.
• Deep understanding of digital marketing, audience targeting, channel strategy, and campaign optimisation.
• Strong analytical skills with experience leveraging marketing performance data and customer insights.
• Effective communicator and project manager, able to simplify complex concepts and manage multiple priorities.

Job Offer

• Permanent employment with a stable organisation in the industrial and manufacturing industry.
• Opportunities to work on impactful digital marketing projects.