Digital Account Manager

Clickr; Kuala Lumpur; On-site; MYR 90,000 - 140,000; Full time

Job summary

Clickr in Kuala Lumpur seeks an experienced Account Manager who will own client relationships and drive strategic narratives for creative and web projects, ensuring agency profitability.

You will lead client meetings, translate objectives into tactical roadmaps, oversee media spend, coordinate content shoots, and present performance insights to stakeholders, focusing on business outcomes.

Qualifications

• 4–5 years of agency-side digital accounts experience.
• Diploma or Degree in Advertising, Business, Communications, Marketing, or related field.
• Excellent command of English, written and verbal.

Responsibilities

• Serve as the main point-of-contact for assigned accounts, leading client meetings, status updates, and strategic presentations.
• Develop in-depth understanding of the client’s core business and digital marketing objectives to provide informed consultation.
• Bridge communication gaps between departments to ensure smooth hand-overs and unified project delivery.
• Oversee media campaign delivery and review monthly campaign reporting for accuracy and completeness.
• Lead the development of strategic narratives, brand positioning, and customer journey maps.
• Monitor time-burn vs. budget to protect profitability and identify variances early.
• Identify upselling opportunities based on account status to drive retention and revenue.
• Coordinate content shoots with third-party vendors for social and campaign use.

Skills

Client relationship management

Strategic storytelling

Budget management

Cross-functional collaboration

Digital marketing metrics

Education

Diploma or Degree in Advertising, Business, Communications, Marketing, or related field

Tools

GA4

Project management software

Job description

We are looking for a strategic leader and team player with a burning passion for creative and web projects, digital marketing, and MarTech. As an Account Manager, you are no longer just a conduit; you are a Business Value Architect. You will take full ownership of client relationships, driving strategic narratives and ensuring agency profitability.

Client & Relationship Management

• Serve as the main point-of-contact for assigned accounts, leading and facilitating client meetings, status updates, and strategic presentations.
• Develop an in-depth understanding of the client’s core business, digital marketing objectives, and target customers to provide informed consultation.
• Bridge communication gaps between departments (Creative, Dev, Media) to ensure smooth hand-overs and unified project delivery.
• Liaise with third-party vendors (photographers, videographers, production houses, and freelance creators) to plan and coordinate content shoots for social and campaign use, ensuring deliverables align with brand guidelines and project timelines.

Brand Stewardship & Strategic Narrative

• Act as the final gatekeeper to ensure campaign execution matches the strategy and brand guidelines promised to the client.
• Lead the development of the "Big Idea," including brand positioning, audience personas, and customer journey maps that align with the client’s core business model.
• Translate high-level agency and client goals into tactical roadmaps that ensure the working team stays on-brand and on-strategy without confusion.
• Deeply understand and consistently apply brand guidelines and tone of voice, ensuring the team pushes creative boundaries only where appropriate for the brand(s).

Financial & Operational Excellence

• Manage the profitability of projects by monitoring time-burn versus budget and identifying variances early.
• Proactively identify upselling opportunities based on account status to drive client retention and agency revenue.

Media & Technical Delivery Oversight

• Oversee media campaign delivery to ensure spend tracks against the allocated budget, flagging and correcting over- or under-spending before it affects campaign performance or client billing.
• Review monthly media campaign reporting for accuracy and completeness before it is shared internally or with the client.
• Lead internal User Acceptance Testing (UAT) on web/dev deliverables before client release, ensuring bugs are identified, triaged, and resolved, and coordinating troubleshooting with the Dev team as needed.

Performance & Reporting Oversight

• Define measurement frameworks (KPIs) and interpret complex data to tell a meaningful story that focuses on business outcomes, not just vanity metrics.
• Act as the final internal gatekeeper to ensure campaign execution matches the strategy promised to the client.
• Excellent command of English (written and verbal) to facilitate meetings and produce polished briefs and reports.
• The ability to translate technical concepts and complex performance data (GA4, SEO, Media metrics) into valuable business outcomes and actionable insights for clients.
• Ability to adeptly use and leverage digital technologies, including AI tools and project management software
• In-depth understanding of digital marketing concepts and strategies for performance marketing, social media marketing, search engine marketing, email marketing, content marketing, SEO, web design, UI/UX and web analytics.

Qualifications

• At least 4–5 years of experience in an agency role, with a proven track record of managing complex digital accounts.
• Diploma or Degree in Advertising, Business, Communications, Marketing, or a related field.