Senior Account Manager (Digital)

Publicis Groupe ANZ; Kuala Lumpur; Hybrid; MYR 89,000 - 156,000; Full time

Benefits offered by this job

Hybrid work schedule

Job summary

Digitas in Kuala Lumpur, Malaysia, is seeking an experienced campaign professional to drive integrated 360-channel campaigns and lead cross-functional teams across digital, social, KOL, email, and more. You will manage briefs, deliverables, and campaign evaluation while expanding client relationships.

The role requires a minimum of 4 years in an integrated agency, strong English and BM communication, and a track record of growing accounts. A hybrid work arrangement and generous leave are offered.

Qualifications

• Diploma/Bachelor's degree in Marketing, Advertising or Communications.
• Strong project management skills and understanding of the creative development process and budget control.
• Minimum 4 years of relevant experience in managing campaigns in an integrated agency environment (360-channel).
• Proven track record of growing accounts and winning new business/pitches.
• Solid understanding of consumer insight and consumer journey across channels.
• Experience in consumer FMCG or lead-gen projects is preferred.
• Excellent written and verbal communications in English and BM.

Responsibilities

• Drive initiatives and oversee execution of campaigns across 360 channels (digital, social, KOL, email, etc).
• Lead project development, implementation and evaluation across all channels.
• Develop briefs and assign deliverables to capability teams to execute campaigns.
• Oversee campaign performance analysis and optimise campaigns or programmes.
• Innovate brand communication strategies, including offline revenue opportunities.
• Assess and enhance existing programmes, collaborating with clients for improvements.
• Monitor competitor campaigns to inform client strategy and expand the client base.
• Maintain strong client relationships and strive for account growth.

Skills

Project management

Campaign management

Integrated campaigns

Client relationship

English proficiency

BM proficiency

Budget control

Creative development

Education

Diploma/Bachelor's in Marketing/Advertising/Communications

Job description

Company description

Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life. It is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections between brands and consumers, clients and partners, and ideas and outcomes.

Key Responsibilities

• Driving initiatives and overseeing the execution of campaigns across 360 channels including, but not limited to digital, social, KOL, email, instant messaging, website.
• Lead project development, implementation, and evaluation across all
• Develop briefs and assign deliverables to capability teams to execute and implement agreed campaigns.
• Oversee campaign performance analysis and enhance existing campaigns or programmes.
• Innovate brand communication and advertising strategies, including offline revenue
• Assess and enhance existing programs, collaborating with clients for
• Monitoring competitor campaigns to inform and shape the client's future strategy and
• Expand client base and maintain strong client relationships.

Key Requirements

• A diploma/Bachelor's degree in Marketing/Advertising/Communications
• Strong project management skills and keen understanding of creative development process and budget control
• Minimum 4 years of relevant experience in managing campaigns in an integrated agency environment, handling 360-channel campaigns
• Proven track record in growing accounts, winning new business/pitches
• Strong understanding of consumer insight, consumer experience and overall consumer journey across channels
• Experience in consumer FMCG or lead-gen projects is preferred
• Demonstrated proficiency in written and verbal communications skills in English & BM
• Dedication to clients and team colleagues
• Ability to produce under pressure and management of timelines and production
• Experience working in an integrated agency environment

Additional information

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day 10th October.
• Additional Company closure for all 4 major festive Celebrations
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and with Friday disconnects.
• Rest Relax & Recharge - office closure last week of December every year.
• Phone Allowance