Senior Account Manager (Digital)

Publicis Group; Kuala Lumpur; Hybrid; MYR 100,000 - 167,000; Full time

Benefits offered by this job

Birthday leave

Family care leave

Medical coverage (cashless)

Hybrid schedule

Phone allowance

Office closure for holidays

Job summary

Digitas in Kuala Lumpur is seeking a seasoned marketing campaigns professional to lead 360-channel initiatives across digital, social, and traditional touchpoints. The role requires 4+ years in an integrated agency, strong client management, and a deep understanding of consumer journeys across channels.

The ideal candidate excels in project leadership, budget control, and delivering under tight timelines while collaborating with client teams to drive growth and impact.

Qualifications

• Diploma or Bachelor's in Marketing/Advertising/Communications.
• Strong project management and budget control.
• Minimum 4 years managing 360-channel campaigns.
• Proven track record growing accounts.
• Understanding of consumer insights and journey.
• FMCG or lead-gen experience preferred.
• Proficient in English and Bahasa Malaysia.
• Ability to work under pressure with timelines.
• Experience in an integrated agency environment.

Responsibilities

• Drive initiatives and oversee the execution of 360 campaigns.
• Lead project development, implementation, and evaluation.
• Develop briefs and assign deliverables to capability teams.
• Oversee performance analysis and optimization of campaigns.
• Innovate brand communication and advertising strategies.
• Collaborate with clients to grow accounts and relationships.
• Monitor competitor campaigns to shape future strategy.
• Expand client base and maintain strong relationships.

Skills

Campaign management

Project management

Client relationship management

English & BM

Integrated campaigns

Budget control

Education

Marketing/Advertising/Communications

Job description

Company description

Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life. It is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections between brands and consumers, clients and partners, and ideas and outcomes.

Key Responsibilities

• Driving initiatives and overseeing the execution of campaigns across 360 channels including, but not limited to digital, social, KOL, email, instant messaging, website.
• Lead project development, implementation, and evaluation across all
• Develop briefs and assign deliverables to capability teams to execute and implement agreed campaigns.
• Oversee campaign performance analysis and enhance existing campaigns or programmes.
• Innovate brand communication and advertising strategies, including offline revenue
• Assess and enhance existing programs, collaborating with clients for
• Monitoring competitor campaigns to inform and shape the client's future strategy and
• Expand client base and maintain strong client relationships.

Key Requirements

• A diploma/Bachelor's degree in Marketing/Advertising/Communications
• Strong project management skills and keen understanding of creative development process and budget control
• Minimum 4 years of relevant experience in managing campaigns in an integrated agency environment, handling 360-channel campaigns
• Proven track record in growing accounts, winning new business/pitches
• Strong understanding of consumer insight, consumer experience and overall consumer journey across channels
• Experience in consumer FMCG or lead-gen projects is preferred
• Demonstrated proficiency in written and verbal communications skills in English & BM
• Dedication to clients and team colleagues
• Ability to produce under pressure and management of timelines and production
• Experience working in an integrated agency environment

Additional information

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day 10th October.
• Additional Company closure for all 4 major festive Celebrations
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and with Friday disconnects.
• Rest Relax & Recharge - office closure last week of December every year.
• Phone Allowance