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Preeminent Auto Sdn Bhd, the authorized dealer for ZEEKR, is seeking a DCC Invitation Specialist in Kuala Lumpur. You will manage customer leads, drive showroom visits and test drive appointments, and coordinate with the sales team to improve lead conversion.
You will perform multilingual outbound calls via Chinese, English and basic Malay, respond to inquiries about vehicle configurations, taxes, loans, and promotions, and build a community through WhatsApp communications.
Join our ZEEKR | Preeminent Auto Marketing team as a DCC Invitation Specialist, you will be responsible for manage customer leads and drive showroom visits and test drive appointments.
You will be responsible for handling inbound leads, conducting outbound calls and WhatsApp follow-ups, engaging potential customers, identifying purchase interest, and coordinating with the sales team to improve lead conversion.
Receive all potential customer leads daily from manufacturers, the official website, Facebook/IG, local automotive platforms, social media ads, etc.
Ensure initial contact within one hour, avoiding backlogs, missed leads, and lost leads.
Conduct outbound calls and follow-up via WhatsApp messages using Chinese, English, and basic Malay.
Answer customer questions regarding vehicle configurations, availability/ordering cycles, Malaysian new vehicle road tax, insurance, loans (BNM financial regulations), down payments, monthly payments, charging station installation policies, and other frequently asked local questions.
Build a WhatsApp customer community/private domain to regularly push information on new car events, available vehicles, dealership discounts, and test drive benefits.
Identify customers' true purchase intentions, decision-makers, and planned purchase dates.
Targeted invitations to visit the store and test drive, leveraging weekend events, new car launches, quarterly promotions, and test drive events.
Schedule appointments and register information in advance, communicating with sales consultants to ensure efficient scheduling.
Conduct a second confirmation call via WhatsApp before arrival to reduce no-show rates among Malaysian customers.
Daily registration: call logs, WhatsApp follow-up records, invitation records, store visit registration, reasons for no-shows, and reasons for lost leads.
Timely submission of DCC daily and weekly reports, and lead conversion reports; data is verifiable and complies with store LARK system entry standards.
Coordinate with Malaysian holiday promotions, new car launches, weekend test drive events, and group buying activities by making bulk outbound calls and sending private messages to existing and potential customers.
Accurately communicate local policies such as exclusive in-store offers, free test drives, and gift promotions.
Strictly adhere to BNM Financial's compliance with Malaysian regulations and automotive industry advertising standards; avoid arbitrarily quoting prices or making unauthorized promises of discounts.
Maintain proper etiquette in telephone and WhatsApp communication, adapting to the diverse ethnic communication habits of Malaysia, and upholding the brand image of Jike.
Strictly prohibit false promises and exaggerated advertising to mitigate the risk of local customer complaints.
Preeminent Auto Sdn Bhd is the authorised dealer for ZEEKR, a global premium electric vehicle brand redefining luxury, performance, and intelligent mobility. With showrooms at:-
We are committed to delivering an exceptional EV ownership experience through innovation, service excellence, and a passion for sustainable mobility.