Data Analyst (Based in India)

Publicis Groupe ANZ; Kuala Lumpur; On-site; MYR 45,000 - 60,000; Full time

Job summary

Publicis Groupe ANZ seeks an experienced Data Analyst in Kuala Lumpur to drive insights through social media and web analytics. This role offers a dynamic environment where you will assist in reporting needs and optimizing client marketing strategies.

The ideal candidate should have a background in social media ecosystems, strong analytical capabilities, experience with social analytics tools, and a vested interest in digital marketing trends. Proficiency in English and Hindi required.

Qualifications

• 1-3 years of work experience in a relevant industry.
• Able to prioritize tasks and provide timely updates.
• Good understanding of trends in social media.

Responsibilities

• Keep track of daily, weekly, and monthly performance data.
• Create recurring reports and dashboards.
• Support marketing initiatives across project lifecycles.

Skills

Social media ecosystems knowledge

Analytical skills

Data visualization

Understanding of social analytics tools

Excel proficiency

Education

Undergraduate college degree

Tools

Meltwater

Sprinklr

Netbase

Job description

Company description

Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life.

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we are looking for an outstanding Data Analyst – someone who has a knack for understanding data and telling the story of why it matters. You will learn from the best in the business as you work with the team to bring actionable insights to our clients. Up for it? Read on.

Overview

What you will do:

As an Analyst, you will participate in laying the groundwork and contribute to day-to-day reporting needs for client marketing efforts. You will be assigned to primarily social and web analytics projects and reporting for a client brand.

Responsibilities

• Keeping a pulse on daily, weekly and monthly performance data from analytics platforms
• Working in a variety of reporting systems and databases for the creation of recurring reports and dashboards
• Participating in brainstorms to identify nuances in data to optimize our clients’ business
• Supporting marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research and performance reporting
• Expanding industry knowledge and relevant skillsets through scheduled internal training
• Participating in ad hoc requests from accounts handled such as root-cause analysis, reporting, data insights generation and more.

Qualifications

• Familiarity with different social media ecosystems, trends and tools (Meta, Instagram, TikTok, Snapchat, blogsites and more)
• Analyzing social media performance, monitoring brand mentions, identifying trends to inform social media strategy
• Understanding and familiarity with social analytics tools (Meltwater, Sprinklr, Netbase etc.)
• Defining keyword taxonomy and query setup in social listening tool per client requirements
• Experience in building widgets and dashboards within social listening tools
• Familiarity with Excel or any scripting languages for additional data analysis
• Comfortable in a fast-paced and deadline-driven environment
• Able to prioritise tasks and provide timely updates
• Team player, Independent & Detail-oriented
• Ability to learn and adapt to different systems and various database
• Passion for digital marketing, eagerness to learn in a constantly-changing industry, and possess natural curiosity
• 1-3 years of work experience in a relevant industry
• An undergraduate college degree
• Proficient in English & Hindi