AVP / VP - Segment

OCBC Malaysia; Malaysia; On-site; MYR 90,000 - 180,000; Full time

Benefits offered by this job

Competitive base salary

Holistic benefits

Community initiatives

Learning and development opportunities

Equal opportunity

Fair employment

Culture and values

Wellbeing and growth

Job summary

OCBC Malaysia is seeking a Segment Manager to drive growth by developing and executing segment-specific strategies. You will work with cross-functional teams to tailor offerings and experiences for customers, leveraging data insights to boost engagement.

In this role, you will manage budgets, monitor performance, and translate market trends into actionable initiatives. A customer-centric mindset and strong collaboration skills are essential to deliver a seamless, personalized experience for our

Qualifications

• A degree in Marketing, Business, or a related field.
• At least 5 years of experience in marketing, product management, or a related field.
• Strong analytical and problem-solving skills, with the ability to interpret complex data and develop actionable insights.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• A customer-centric approach, with a passion for understanding and meeting customer needs.

Responsibilities

• Develop and execute segment-specific strategies to drive business growth and customer engagement
• Analyze customer data and market trends to identify opportunities for growth and improvement
• Collaborate with cross-functional teams, including sales, service, and marketing, to develop and implement segment-specific initiatives
• Develop and manage segment-specific budgets and resource allocation plans
• Monitor and report on segment performance, and make recommendations for improvement

Skills

Segment strategy

Data analytics

Cross-functional teamwork

Budget management

Market analysis

Education

Marketing degree

Business degree

Job description

WHO WE ARE

As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires. Today, we're on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia's leading financial services partner for a sustainable future. We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.

Segment Management

Why Join As a Segment Manager at OCBC, you'll have the opportunity to drive business growth and make a real impact on our customers' lives. You'll be responsible for developing and executing strategies that meet the unique needs of our customers, and working closely with cross-functional teams to bring these strategies to life. If you're passionate about understanding customer needs and developing innovative solutions, this role is for you.

How you succeed

To succeed in this role, you'll need to have a deep understanding of our customers' needs and preferences. You'll work closely with our data analytics team to gain insights into customer behavior, and use these insights to develop targeted marketing campaigns and product offerings. You'll also need to collaborate with our sales and service teams to ensure that our customers receive a seamless and personalized experience.

What you do

• Develop and execute segment-specific strategies to drive business growth and customer engagement


• Analyze customer data and market trends to identify opportunities for growth and improvement


• Collaborate with cross-functional teams, including sales, service, and marketing, to develop and implement segment-specific initiatives


• Develop and manage segment-specific budgets and resource allocation plans


• Monitor and report on segment performance, and make recommendations for improvement

Who you are

• A degree in Marketing, Business, or a related field


• At least 5 years of experience in marketing, product management, or a related field


• Strong analytical and problem-solving skills, with the ability to interpret complex data and develop actionable insights


• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams


• A customer-centric approach, with a passion for understanding and meeting customer needs

Who We Are

As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires. Today, we're on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia's leading financial services partner for a sustainable future. We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.

What we offer

• Competitive base salary.


• A suite of holistic, flexible benefits to suit every lifestyle.


• Community initiatives.


• Industry-leading learning and professional development opportunities.


• Equal opportunity.


• Fair employment.


• Selection based on ability and fit with our culture and values.


• Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

What we offer

• Competitive base salary.


• A suite of holistic, flexible benefits to suit every lifestyle.


• Community initiatives.


• Industry-leading learning and professional development opportunities.


• Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

With a deep history in Asia, we offer the most comprehensive coverage across ASEAN and Greater China, complemented with a presence in the leading economies of New York, London and Sydney. We are the second largest financial services group in Southeast Asia by assets with one of the world's highest credit rating (Aa1 by Moody's and AA- by both Fitch and S&P). We offer private banking services through our wholly-owned subsidiary, Bank of Singapore, which operates on a unique open-architecture product platform to source for the best-in-class products to meet its clients' goals. Our insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia.