Customer Segment Proposition - AM

OCBC Malaysia; Malaysia; On-site; MYR 60,000 - 80,000; Full time

Benefits offered by this job

Competitive base salary

Excellent learning opportunities

Industry-leading development programs

Job summary

OCBC Malaysia is seeking a Customer Segment Proposition Specialist to shape customer-centric propositions. You will work with cross-functional teams to understand customer needs, gather insights, and translate them into targeted propositions that drive business growth.

The role emphasizes analytical thinking, collaboration, and creative problem-solving, with a focus on delivering value to customers and the bank.

Qualifications

• A degree in Business, Management, or Analytics related field.
• 0-3 years of experience in banking, business management, or a related field.
• Strong analytical and problem-solving skills.

Responsibilities

• Conduct market research and analyses to identify customer needs and trends.
• Develop customer segment propositions that meet business objectives and customer needs.
• Collaborate with cross-functional teams to design and deliver propositions.
• Gather insights and feedback from stakeholders on propositions.
• Analyse data to measure effectiveness and identify areas for improvement.

Skills

Analytical thinking

Communication skills

Collaboration

Creative thinking

Education

Degree in Business/Management/Analytics

Job description

WHO WE ARE:

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires. Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future. We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.

Customer Segment Proposition Specialist

Why Join

Imagine being part of a team that shapes the future of banking by understanding the needs of our customers. As a Customer Segment Proposition Specialist at OCBC, you’ll play a key role in developing innovative solutions that meet the evolving needs of our customers. You’ll have the opportunity to work with cross-functional teams to design and deliver customer‑centric propositions that drive business growth.

How you succeed

To succeed in this role, you’ll need to have a deep understanding of our customers’ needs and preferences. You’ll work closely with stakeholders to gather insights, identify opportunities, and develop targeted propositions that meet the needs of specific customer segments. You’ll need to be able to balance business objectives with customer needs, and collaborate with teams to bring propositions to life.

What you do

• Conduct market research and analysis to identify customer needs and trends
• Develop customer segment propositions that meet business objectives and customer needs
• Collaborate with cross‑functional teams to design and deliver propositions
• Work with stakeholders to gather insights and feedback on propositions
• Analyse data to measure the effectiveness of propositions and identify areas for improvement

Who you are

• A degree in Business, Management, or Analytics related field
• 0-3 years of experience in banking, business management, or a related field
• Strong analytical and problem‑solving skills
• Excellent communication and collaboration skills
• Ability to think creatively and develop innovative solutions
• Strong understanding of customer needs and preferences

Who we are

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires. Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future‑ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future. We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future‑ready career. Your Opportunity Starts Here.

What we offer

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry‑leading learning and professional development opportunities. Equal opportunity. Fair employment. Selection based on ability and fit with our culture and values. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

What we offer:

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry‑leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

Let’s build the bank we need for the future we want. Find the best version of yourself in a friendly, supportive team. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future‑ready career. Your Opportunity Starts Here Introduce yourself to our recruiters and we’ll get in touch if there's a role that seems like a good match. As the longest established Singapore bank, formed in 1932 from the merger of three local banks, we have grown from strength to strength to become a regional financial services group. With a deep history in Asia, we offer the most comprehensive coverage across ASEAN and Greater China, complemented with a presence in the leading economies of New York, London and Sydney. We are the second largest financial services group in Southeast Asia by assets with one of the world’s highest credit rating (Aa1 by Moody’s and AA- by both Fitch and S&P). We offer private banking services through our wholly‑owned subsidiary, Bank of Singapore, which operates on a unique open‑architecture product platform to source for the best‑in‑class products to meet its clients’ goals. Our insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia.