Customer Proposition Marketing, AM

Zurich Services Malaysia Sdn. Bhd.; Subang Jaya; On-site; MYR 45,000 - 89,000; Full time

Job summary

Zurich Services Malaysia Sdn. Bhd. is seeking a Market Insights professional to drive customer and market insight work.

You will support data collection and analysis of customer needs, pain points, and behaviours through surveys, focus groups, research and market intelligence, and prepare competitor and market campaign overviews to identify gaps and opportunities. Additionally, you will summarize insights into clear inputs for proposition, campaign and communication planning, and assist in

Responsibilities

• Customer and market insight
• Support data collection and analysis on customer needs, pain points and behaviours through surveys, focus groups, research and market intelligence.
• Prepare competitor and market campaign overviews to identify gaps and opportunities.
• Summarise insights into clear inputs for proposition, campaign and communication planning.
• Assist in designing and refining customer value propositions.

Job description

Key responsibilities _

• Customer and market insight
• Support data collection and analysis on customer needs, pain points and behaviours through surveys, focus groups, research and market intelligence.
• Prepare competitor and market campaign overviews to identify gaps and opportunities.
• Summarise insights into clear inputs for proposition, campaign and communication planning.

Proposition development

• Assist in designing and refining customer value propositions.
• Suppor...