Customer Insights Manager

Guardian Health and Beauty Sdn Bhd; Petaling Jaya; On-site; MYR 180,000 - 280,000; Full time

Job summary

Guardian Health and Beauty Sdn Bhd in Malaysia seeks a Customer Insights Manager to transform market, shopper, and customer data into actionable insights that drive sales, category growth, revenue and profitability.

You will lead performance analyses across product portfolios, leverage NielsenIQ RMS and Market Track data, and collaborate with Commercial, Marketing and Leadership teams to inform strategic decisions.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Statistics, Data Analytics, Market Research, or related disciplines.
• 5-8 years of experience in Customer Insights, Market Insights, Category Management, or Commercial Analytics.
• Strong expertise in NielsenIQ RMS/Market Track and understanding of their methodologies.
• Experience in quantitative and qualitative research is highly preferred.

Responsibilities

• Lead market performance analyses and provide actionable insights across Guardian's product portfolio.
• Translate data into clear business recommendations by identifying trends, market share movements and growth drivers.
• Partner with Commercial, Marketing and Leadership teams to deliver insights that drive performance.
• Collaborate with Health & Beauty teams to drive alignment and knowledge sharing.
• Support design, execution, and interpretation of quantitative and qualitative research projects.

Skills

Analytical skills

Problem-solving

Data analytics

Education

Bachelor's degree in Marketing, Business, Economics, Statistics, Data Analytics, Market Research, or related disciplines

Tools

NielsenIQ RMS

Market Track

Job description

The Customer Insights Manager is responsible for transforming market, shopper, customer and category data into actionable insights that support strategic and commercial decision-making. This role will lead market performance analysis, identify growth opportunities, monitor competitive dynamics, and provide recommendations to drive sales, category growth, revenue and profitability.

The Customer Insights Manager will be responsible for leading the following activities:

Develop comprehensive performance analyses and actionable insights across Guardian's product portfolio, leveraging multiple data sources including Nielsen Market Track (RMS) data, internal transactional and loyalty data, government statistics, and other relevant market intelligence sources.

Translate data into clear business recommendations by identifying market trends, category opportunities, market share movements, competitive dynamics, and key growth drivers to support commercial decision-making.

Partner closely with stakeholders across the organization, particularly Commercial, Marketing, and Leadership teams, to deliver insights that drive business performance and strategic initiatives.

Collaborate effectively with Health & Beauty Customer Insights team members and Commercial Format teams across markets to drive alignment, knowledge sharing, and achievement of shared business objectives.

Support the design, execution, and interpretation of quantitative and qualitative research projects, working closely with regional and market counterparts to address key business questions and customer needs as required

The ideal candidate combines strong analytical capabilities with business acumen and is highly proficient in leveraging syndicated market data sources such as Nielsen RMS & various data sources to evaluate market share, category trends, competitive performance, and brand opportunities.

Key requirements

Bachelor's degree in Marketing, Business, Economics, Statistics, Data Analytics, Market Research, or related disciplines.

5-8 years of experience in Customer Insights, Market Insights, Category Management, Commercial Analytics

Strong expertise in NielsenIQ Retail Measurement Services (RMS)/Market Track is required, with a solid understanding of its underlying methodology, market coverage, and analytical applications

Understanding of and experience in quantitative and qualitative research is highly preferred

Strong analytical and problem-solving skills

Health & Beauty Retail More than 10,000 employees

guardian is Malaysia’s leading health, beauty, and personal care chain, trusted by customers for offering high-quality products at great value. Over five decades of commitment and service have solidified this trust, beginning with the very first guardian store, a modest 200 square feet at The Weld, Kuala Lumpur, 57 years ago.Today, guardian operates more than 600 stores across high streets, popular shopping malls, and through our e-commerce platform. guardian is now part of the DFI Retail Group, a leading pan-Asian retailer with operations in Malaysia, Brunei, Singapore, Indonesia, Vietnam, and Cambodia.

guardian is Malaysia’s leading health, beauty, and personal care chain, trusted by customers for offering high-quality products at great value. Over five decades of commitment and service have solidified this trust, beginning with the very first guardian store, a modest 200 square feet at The Weld, Kuala Lumpur, 57 years ago.Today, guardian operates more than 600 stores across high streets, popular shopping malls, and through our e-commerce platform. guardian is now part of the DFI Retail Group, a leading pan-Asian retailer with operations in Malaysia, Brunei, Singapore, Indonesia, Vietnam, and Cambodia.