Integrated Creative Lead - Retail & Digital Campaigns

Guardian Health and Beauty Sdn Bhd; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

Guardian Health and Beauty Sdn Bhd is seeking a seasoned Integrated Creative Designer to craft and adapt 360° campaign assets across retail and digital channels. You will translate master concepts into cohesive visuals, lead artwork production, and collaborate with suppliers, agencies and internal teams to maintain Guardian’s brand identity.

Experience in FMCG/Health & Beauty preferred, with strong portfolios and ability to manage multiple projects in a fast-paced retail environment.

Qualifications

• Proven experience as an Integrated Creative Designer, Graphic Designer or Art Director.
• Experience developing and adapting assets for retail POSM and digital channels.
• Proficient in Adobe Creative Suite, especially Photoshop and Illustrator.
• Working knowledge of digital tools and basic to intermediate motion graphics for social/digital assets.
• Strong graphic design, visual communication and conceptual thinking with attention to print production.
• Ability to translate master concepts into cohesive 360° campaign assets.
• Strong portfolio across static, digital and campaign work.
• Able to manage multiple projects and meet tight deadlines in a fast-paced environment.
• Experience in Health & Beauty or FMCG/B2C is a plus.

Responsibilities

• Develop and translate campaign concepts and Key Visuals into creative executions across physical and digital channels.
• Adapt master campaign creative into multiple formats while maintaining Guardian identity.
• Provide creative input and challenge briefs to improve work.
• Develop Key Visuals for campaigns and marketing initiatives.
• Adapt campaign creative for in-store POSM and digital touchpoints.
• Create scalable POSM toolkits and templates.
• Ensure retail creative has clear communication and is optimized for shopper visibility and conversion.
• Prepare and review artwork meeting brand specs.
• Conduct final artwork checks to minimise errors.
• Adapt campaign assets for digital touchpoints (social, e-commerce, website, app, CRM).
• Create simple-to-medium motion graphics from assets.
• Ensure digital creative is optimized for platforms and formats.
• Ensure all creative adheres to Guardian brand guidelines.
• Maintain and improve design systems and asset libraries.
• Set up and maintain scalable creative system for master artwork files, templates, product images, and assets.
• Develop reusable templates and design systems to reduce duplication and improve turnaround.
• Manage the creative workflow from brief through concept, adaptation, artwork and production.
• Establish timelines, milestones and approval processes.
• Prioritise multiple creative requests and deliver high-quality work within timelines.
• Collaborate with Singapore/Malaysia teams, agencies and suppliers.
• Identify opportunities to simplify and improve production efficiency.
• Provide leadership and collaborate with marketing to build campaign story.
• Stakeholder management and cross-functional relationships.
• Agility in a fast-paced retail environment while maintaining high standards.

Skills

Integrated Creative Designer

Graphic Designer

Art Director

Adobe Creative Suite

Photoshop

Illustrator

Motion Graphics

Brand Identity

Project Management

Retail Experience

FMCG Experience

Tools

Adobe Creative Suite

Photoshop

Illustrator

Motion Graphics tools

Job description

Guardian Health and Beauty Sdn Bhd is seeking a seasoned Integrated Creative Designer to craft and adapt 360° campaign assets across retail and digital channels. You will translate master concepts into cohesive visuals, lead artwork production, and collaborate with suppliers, agencies and internal teams to maintain Guardian’s brand identity.

Experience in FMCG/Health & Beauty preferred, with strong portfolios and ability to manage multiple projects in a fast-paced retail environment.