Creative Manager

Guardian Health and Beauty Sdn Bhd; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

Guardian Health and Beauty Sdn Bhd is seeking a seasoned Integrated Creative Designer to craft and adapt 360° campaign assets across retail and digital channels. You will translate master concepts into cohesive visuals, lead artwork production, and collaborate with suppliers, agencies and internal teams to maintain Guardian’s brand identity.

Experience in FMCG/Health & Beauty preferred, with strong portfolios and ability to manage multiple projects in a fast-paced retail environment.

Qualifications

• Proven experience as an Integrated Creative Designer, Graphic Designer or Art Director.
• Experience developing and adapting assets for retail POSM and digital channels.
• Proficient in Adobe Creative Suite, especially Photoshop and Illustrator.
• Working knowledge of digital tools and basic to intermediate motion graphics for social/digital assets.
• Strong graphic design, visual communication and conceptual thinking with attention to print production.
• Ability to translate master concepts into cohesive 360° campaign assets.
• Strong portfolio across static, digital and campaign work.
• Able to manage multiple projects and meet tight deadlines in a fast-paced environment.
• Experience in Health & Beauty or FMCG/B2C is a plus.

Responsibilities

• Develop and translate campaign concepts and Key Visuals into creative executions across physical and digital channels.
• Adapt master campaign creative into multiple formats while maintaining Guardian identity.
• Provide creative input and challenge briefs to improve work.
• Develop Key Visuals for campaigns and marketing initiatives.
• Adapt campaign creative for in-store POSM and digital touchpoints.
• Create scalable POSM toolkits and templates.
• Ensure retail creative has clear communication and is optimized for shopper visibility and conversion.
• Prepare and review artwork meeting brand specs.
• Conduct final artwork checks to minimise errors.
• Adapt campaign assets for digital touchpoints (social, e-commerce, website, app, CRM).
• Create simple-to-medium motion graphics from assets.
• Ensure digital creative is optimized for platforms and formats.
• Ensure all creative adheres to Guardian brand guidelines.
• Maintain and improve design systems and asset libraries.
• Set up and maintain scalable creative system for master artwork files, templates, product images, and assets.
• Develop reusable templates and design systems to reduce duplication and improve turnaround.
• Manage the creative workflow from brief through concept, adaptation, artwork and production.
• Establish timelines, milestones and approval processes.
• Prioritise multiple creative requests and deliver high-quality work within timelines.
• Collaborate with Singapore/Malaysia teams, agencies and suppliers.
• Identify opportunities to simplify and improve production efficiency.
• Provide leadership and collaborate with marketing to build campaign story.
• Stakeholder management and cross-functional relationships.
• Agility in a fast-paced retail environment while maintaining high standards.

Skills

Integrated Creative Designer

Graphic Designer

Art Director

Adobe Creative Suite

Photoshop

Illustrator

Motion Graphics

Brand Identity

Project Management

Retail Experience

FMCG Experience

Tools

Adobe Creative Suite

Photoshop

Illustrator

Motion Graphics tools

Job description

Develop and translate campaign concepts and Key Visuals into impactful creative executions across physical and digital channels.

Adapt master campaign creative into multiple formats while maintaining a consistent and distinctive Guardian visual identity.

Provide creative input and challenge briefs where appropriate to improve the quality and effectiveness of the work.

Develop Key Visuals (KVs) for selected campaigns and marketing initiatives.

2. In-Store POSM & Retail Creative

Own the adaptation of campaign creative across Guardian's in-store environment including entrance, gondolas, shelf communication, posters, counter displays, promotional zones, digital screens and other POSM. Ensure that customer-facing touchpoint is visually consistent, easy to understand and commercially effective.

Develop scalable POSM toolkits and templates that can be efficiently adapted across different store formats and campaign requirements.

Ensure retail creative has clear communication hierarchy and is optimised for shopper visibility, comprehension and conversion.

Prepare and review artwork to ensure it meets brand, production and technical specification

Conduct final artwork checks to minimise errors, inconsistencies and unnecessary production rework.

Adapt campaign creative for digital touchpoints including social media, e-commerce, website, app, CRM and digital media.

Create simple-to-medium motion graphics and animated adaptations from approved campaign assets where required.

Ensure digital creative is optimised for different platforms, formats, aspect ratios and specifications.

4. Brand Custodian

Ensure all creative adheres to Guardian's brand identity, visual language, tone of voice and brand guidelines.

Protect consistency across campaigns while allowing appropriate flexibility for different categories, audiences and channels.

Review and provide feedback on artwork produced suppliers to ensure it meets Guardian brand standards.

Maintain and continuously improve creative templates, design systems, asset libraries and visual guidelines.

5. Creative Operations & Workflow Management

Set up and maintain a scalable creative system for master artwork files, templates, product images, and creative assets to enable efficient adaptation across channels, formats and store environments.

Develop reusable templates and design systems to reduce unnecessary artwork duplication and improve turnaround time.

Manage the creative workflow from brief through concept, adaptation, artwork and production

Establish clear creative timelines, milestones and approval processes.

Prioritise multiple creative requests and deliver high-quality work within agreed timelines.

Establish efficient ways of working with Singapore Marketing, Malaysia creative resources, agencies and suppliers.

Identify opportunities to simplify, standardise and improve creative production efficiency.

6. Leadership and Collaborative skills

Creative leadership & influence to confidently champions the creative point of view and work collaboratively with marketing team to build a cohesive campaign story

Stakeholder management that builds strong relationships across functions.

Agility and thrive in a fast-paced retail environment while maintaining high standards in all creative work

Key Requirements

Proven experience as an Integrated Creative Designer, Graphic Designer or Art Director, with exposure to both retail and digital creative environments.

Strong experience developing and adapting creative assets across retail/POSM and digital channels.

Proficient in Adobe Creative Suite, particularly Photoshop and Illustrator.

Working knowledge of digital creative tools, with the ability to create basic to intermediate motion graphics and animated social media/digital assets being an advantage.

Strong graphic design, visual communication and conceptualisation skills, with good attention to detail and understanding of print production and artwork requirements.

Ability to translate master creative concepts into consistent and cohesive 360° campaign assets across multiple touchpoints.

Strong portfolio showcasing a range of static, digital and campaign creative work.

Able to manage multiple projects, meet tight deadlines and work effectively in a fast-paced environment.

Experience in retail, FMCG, Health & Beauty or B2C industries will be an added advantage

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Health & Beauty Retail More than 10,000 employees

guardian is Malaysia’s leading health, beauty, and personal care chain, trusted by customers for offering high-quality products at great value. Over five decades of commitment and service have solidified this trust, beginning with the very first guardian store, a modest 200 square feet at The Weld, Kuala Lumpur, 57 years ago.Today, guardian operates more than 600 stores across high streets, popular shopping malls, and through our e-commerce platform. guardian is now part of the DFI Retail Group, a leading pan-Asian retailer with operations in Malaysia, Brunei, Singapore, Indonesia, Vietnam, and Cambodia.

guardian is Malaysia’s leading health, beauty, and personal care chain, trusted by customers for offering high-quality products at great value. Over five decades of commitment and service have solidified this trust, beginning with the very first guardian store, a modest 200 square feet at The Weld, Kuala Lumpur, 57 years ago.Today, guardian operates more than 600 stores across high streets, popular shopping malls, and through our e-commerce platform. guardian is now part of the DFI Retail Group, a leading pan-Asian retailer with operations in Malaysia, Brunei, Singapore, Indonesia, Vietnam, and Cambodia.