Customer Development Manager

Colgate-Palmolive; Seri Kembangan; On-site; MYR 90,000 - 140,000; Full time

Job summary

Colgate-Palmolive Malaysia seeks a Customer Development Manager to drive sustainable sales growth and enhance product distribution. You will build partnerships with retailers at store and regional levels, negotiate listings and promotions, and lead in-store programs to boost shelf effectiveness.

You will collaborate with cross-functional teams, monitor 5P metrics, and evaluate activity outcomes to ensure targets are met. Strong analytical, negotiation, and communication skills are essential.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 5+ years in sales or customer management roles.
• Experience with key accounts or distributors.
• Strong analytical, negotiation, and communication skills.
• Proficient in Google & Microsoft Office.

Responsibilities

• Develop and support the partnership between Colgate and customers at store/regional level to meet sales targets.
• Negotiate new product listings, planograms, displays, and promotions at regional/store level in Malaysia.
• Collaborate with Shopper Development to create in-store tools and programs for shelf management.
• Communicate in-store objectives and monitor 5P execution (availability, assortment, pricing, promotions, share of shelf, planogram).
• Monitor 5P activity compliance and identify shortfalls and upsides.
• Conduct pre-evaluation of 5P activities and coordinate with Financial Services/Customer Logistics.
• Perform post-evaluation analysis and explain variances.

Skills

Sales

Customer management

Analytical

Negotiation

Communication

Education

Bachelor's degree in Business/Marketing/related field

Tools

Google Suite

Microsoft Office

Job description

No Relocation Assistance Offered

Job Number #175487 - Selangor, Selangor, Malaysia

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Overview

As the Customer Development Manager, you are responsible for achieving sustainable growth in sales, profitability, market share and product distribution. You will also play a crucial role in strengthening organizational effectiveness and efficiency.

Responsibilities

• Responsible for developing and supporting the partnership between Colgate and the customers at the store and regional level to achieve sales targets
• Conduct negotiations on new product listing, planograms, displays, promotion execution etc at regional and/or store level within Malaysia
• Work with Shopper Development team to develop tools, merchandising materials and in-store programs for effective shelf management to induce shoppers to purchase Colgate products at shelf
• Clearly communicate in-store objective and monitor execution of 5P targets: product availability, assortment by store format, shelf pricing (regular and promoted), promotion implementation vs. plan, share of shelf and planogram, POP placement vs. plan
• Monitor compliance of 5P activity execution against established agreement/objectives and tracks interim performance of 5P activities to identify shortfalls. potential upsides against established objectives
• Conduct rigorous pre-evaluation of 5P activities using what-if analysis, and draws upon other team resources as required (eg., input from Financial Services Manager/ Customer Logistics Services Manager)
• Conduct post-evaluation analysis based on activity details and compares results with pre-evaluation analysis, explaining any potential differences

Working Experience

• Bachelor’s degree in Business, Marketing, or related field
• 5+ years in sales or customer management roles, preferably in FMCG or retail sectors.
• Proven experience in managing key accounts or distributors.
• Strong analytical, negotiation, and communication skills.
• Proficient in Google & Microsoft Office

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.