Customer Business Development Manager

Mahnaz Food Sdn Bhd; Petaling Jaya; On-site; MYR 90,000 - 150,000; Full time

Job summary

Gulsanco Sdn. Bhd. in Shah Alam is seeking a Customer Business Development Manager to manage key customer accounts across retail, wholesale and supermarket partners, driving sales growth and market presence.

You will develop customer business plans, monitor performance, lead pricing and promotion negotiations, coordinate with internal teams on product availability, analyze market trends, and build strong relationships with buyers through regular store visits.

Qualifications

• Bachelor's degree in Business, Marketing, or related field is required.
• Experience in FMCG or food sales preferred.
• Strong negotiation and promotions experience.
• Ability to analyze sales data and forecast.
• Excellent English communication and presentation skills.
• On-site role based in Petaling Jaya.
• Proficiency in MS Office; familiarity with CRM or sales tools.

Responsibilities

• Develop customer business plans and monitor sales performance.
• Conduct regular business reviews and identify growth opportunities.
• Lead negotiations on pricing and promotions; coordinate with internal teams.
• Gather market insights and track competitor activities; prepare reports.
• Manage and grow accounts; ensure product visibility and availability.
• Create account plans, negotiate terms, and manage promotions.
• Collaborate with internal teams to support customer needs.

Skills

Customer relationship

Sales & BD experience

Negotiation

Sales analytics

Communication & presentation

On-site collaboration

Multi-account management

Education

Bachelor's degree in Business/Marketing

Tools

MS Office

CRM software

Job description

Company Description: Gulsanco Sdn. Bhd. is a fast-growing Malaysian company headquartered in Shah Alam, operating across multiple business segments, including retail, wholesale, bakery, and restaurants. Through Mahnaz Food, we offer a growing range of food products distributed across retail and modern trade channels.

As part of our ongoing transformation and expansion, we are strengthening our organization and building the capabilities needed to support the continued growth of Mahnaz Food and our wider business operations.

Joining Mahnaz Food means working with a growing food brand that operates across multiple sales channels. The organization values strong relationships with key retail partners and focuses on consistent product availability and quality.

Role Description

This is a full-time, on-site Customer Business Development Manager role based in Shah Alam. The role focuses on managing and growing key customer accounts, including retail, wholesale, and supermarket partners, to increase sales and market presence.

• Daily responsibilities include developing customer business plans, monitoring sales performance, conducting regular business reviews, and identifying new growth opportunities.
• Lead negotiations on pricing and promotional activities, coordinate with internal teams on product availability and execution, and ensure high levels of customer satisfaction.
• Gathering market insights, tracking competitor activities, and preparing timely reports and forecasts for management.
• Managing and growing accounts, ensuring product visibility, availability, and promotion in assigned outlets.
• Developing account plans, negotiating trading terms, preparing sales forecasts, monitoring performance, and implementing promotions and merchandising activities.
• Collaborates with internal teams to support customer needs and resolve operational issues.
• Monitor market trends, sales performance, and customer insights toidentify opportunities.
• Regular store visits, performance reviews with buyers, and reporting on market trends and competitor activities.

Qualifications

• Strong customer relationship skills with a focus on Customer Satisfaction and Account Management.
• Proven experience in Sales and Business Development within FMCG, food, or related industries.
• Effective Negotiation skills for pricing, contracts, and promotions.
• Ability to analyze sales data, prepare forecasts, and develop customer-specific business plans.
• Excellent communication and presentation skills in English; additional languages are an advantage.
• Comfort working on-site with customers and internal teams in Petaling Jaya.
• Bachelor’s degree in Business, Marketing, or a related field, or equivalent practical experience.
• Proficiency in MS Office and familiarity with CRM or sales management tools.
• Strong organizational skills, attention to detail, and the ability to manage multiple accounts and projects.