CRM Strategy Lead — Consumer Experience

Publicis Groupe Malaysia; Kuala Lumpur; Hybrid; MYR 55,800 - 100,440; Full time

Benefits offered by this job

Birthday leave

Medical coverage

Hybrid work schedule

Phone allowance

Life & personal accident insurance

Job summary

Digitas in Kuala Lumpur, Malaysia, is seeking a CRM Executive Strategy to guide direct engagement programs and CRM experiences for key clients. Working with the Associate Strategy Director, you will shape consumer-centric CRM strategies grounded in data, behavior, and business objectives.

You will lead omni-channel campaigns, translate insights into actionable briefs, and monitor success metrics across email, push, web, and social channels. A collaborative, fast-paced environment awaits.

Qualifications

• 2-3 years of CRM/digital marketing experience.
• Strong analytics and ability to derive insights from data.
• Ability to translate data into actionable CRM programmes.
• Up-to-date knowledge of marketing technologies and channels.
• Collaborative, agile-minded, and able to work across teams.
• Excellent communication and time management skills.

Responsibilities

• Develop and implement CRM programmes aligned to customer journeys and KPIs.
• Deliver omni-channel engagements across email, push, web, mobile, social.
• Craft CRM briefs with insights to inspire strategy.
• Identify trends and provide POVs on how culture affects brand connections.
• Partner with client to innovate member benefits and features.
• Collaborate with cross-functional agency teams to shape CRM strategy.

Skills

CRM strategy

Analytics

Audience segmentation

MarTech knowledge

Agile/sprint work

Communication & coordination

Tools

Salesforce Marketing Cloud

Job description

Digitas in Kuala Lumpur, Malaysia, is seeking a CRM Executive Strategy to guide direct engagement programs and CRM experiences for key clients. Working with the Associate Strategy Director, you will shape consumer-centric CRM strategies grounded in data, behavior, and business objectives.

You will lead omni-channel campaigns, translate insights into actionable briefs, and monitor success metrics across email, push, web, and social channels. A collaborative, fast-paced environment awaits.