CRM & Lifecycle Strategy Executive

PUBLICIS RE:SOURCES (GLOBAL SHARED SERVICES); Kuala Lumpur; Hybrid; MYR 50,000 - 78,000; Full time

Benefits offered by this job

Generous leave entitlements

Hybrid working schedule

Phone allowance

Job summary

Digitas in Kuala Lumpur is seeking an outstanding CRM Executive Strategy to join the Customer Experience team. You’ll translate consumer insights into end-to-end CRM journeys across owned, earned, and paid touchpoints, aligning with strategy leads, creative, data, and operations.

The role focuses on developing CRM, lifecycle, loyalty, and engagement strategies to drive acquisition, engagement, and retention, with opportunities to influence campaigns and client direction in a fast-paced,

Qualifications

• 1–3 years’ experience in CRM, CX, digital marketing, data analysis, or related roles.
• Skilled at interpreting data and insights to drive strategy and recommendations.
• Solid understanding of digital ecosystems, social platforms, and customer engagement.
• Strong analytical, problem-solving, and organisational skills, able to juggle multiple priorities.
• Able to translate insights and strategy into clear, actionable briefs and deliverables.
• Confident communicator, capable of engaging with clients and cross-functional teams.
• Thrives in a fast-paced, collaborative environment.

Responsibilities

• Support development of CRM, lifecycle, loyalty and customer engagement strategies that drive acquisition, engagement, conversion and retention.
• Use customer, behavioural and campaign data to identify audience segments, journey opportunities, personalisation and next-best actions.
• Translate strategy into clear customer journeys, communication plans and campaign briefs across DM, push notifications, in-app messaging, WhatsApp and other touchpoints.
• Partner with creative, media, data, technology, analytics and operations teams to deliver connected experiences across paid, owned and earned channels.
• Review campaign performance, contribute to test-and-learn plans and recommend opportunities for ongoing optimisation.
• Develop and present clear strategic recommendations, manage feedback and align clients and internal stakeholders on the direction.

Skills

CRM

CX

Digital marketing

Data analysis

Stakeholder management

Job description

PUBLICIS RE:SOURCES (GLOBAL SHARED SERVICES) 2.7 View all jobs

Digitas is a highly-caffeinated playground where brilliant minds come together to create data-led digital business and marketing solutions through advertising campaigns and media experiences that bring bold, award-winning ideas to life.

Strategy at Digitas is a cross agency multi-disciplinary team of Data, Social, Experience, Brand, Connections & CRM Strategy experts, unified by a shared ambition to inspire ideas that move people.

To further accelerate this ambition, we are looking for an outstanding CRM Executive Strategy – someone who champions a modern approach to connected CRM experiences for brands; who understands consumer behaviour and context, and orchestrates strategic communications to define how brands connect to people in a digital world.

Company description

Digitas is a highly-caffeinated playground where brilliant minds come together to create data-led digital business and marketing solutions through advertising campaigns and media experiences that bring bold, award-winning ideas to life.

Strategy at Digitas is a cross agency multi-disciplinary team of Data, Social, Experience, Brand, Connections & CRM Strategy experts, unified by a shared ambition to inspire ideas that move people.

To further accelerate this ambition, we are looking for an outstanding CRM Executive Strategy – someone who champions a modern approach to connected CRM experiences for brands; who understands consumer behaviour and context, and orchestrates strategic communications to define how brands connect to people in a digital world.

Overview

What you’ll do:

The Customer Experience Strategy Executive supports the development and execution of end-to-end customer experience and CRM strategies. This role bridges strategy and execution by translating customer insights into actionable journey plans, content direction, and campaign deliverables across owned, earned, and paid touchpoints.

You will work closely with strategy leads, creative, tech, data, and operations teams to ensure experiences are insight-led, strategically aligned, and operationally seamless.

Responsibilities

Key Responsibilities

• Support the development of CRM, lifecycle, loyalty and customer engagement strategies that drive acquisition, engagement, conversion and retention.

• Use customer, behavioural and campaign data to identify audience segments, journey opportunities, personalisation and next-best actions.

• Translate strategy into clear customer journeys, communication plans and campaign briefs acrosseDM, push notifications, in-app messaging, WhatsApp and other touchpoints.

• Partner with creative, media, data, technology, analytics and operations teams to deliver connected experiences across paid, owned and earned channels.

• Review campaign performance, contribute to test-and-learn plans and recommend opportunities for ongoing optimisation.

• Develop and present clear strategic recommendations, manage feedback and align clients and internal stakeholders on the direction.

Qualifications

This role will require strong, impactful work experience, which typically includes:

• 1–3 years’ experience in CRM, CX, digital marketing, data analysis, or related roles
• Skilled at interpreting data and insights to drive strategy and recommendations
• Solid understanding of digital ecosystems, social platforms, and customer engagement
• Strong analytical, problem-solving, and organisational skills, able to juggle multiple priorities
• Able to translate insights and strategy into clear, actionable briefs and deliverables
• Confident communicator, capable of engaging with clients and cross-functional teams
• Thrives in a fast-paced, collaborative environment

Additional information

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day 10th October.
• Additional Company closure for all 4 major festive Celebrations
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and with Friday disconnects.
• Rest Relax & Recharge - office closure last week of December every year.
• Phone Allowance

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes.