CRM & Loyalty Strategy Lead

MR DIY TRADING SDN BHD; Seri Kembangan; In loco; MYR 100.000 - 167.000; Tempo pieno

Descrizione del lavoro

MR D.I.Y. in Malaysia is seeking a CRM & Loyalty leader to shape the customer lifecycle, drive member activation, retention and value across MR. DIY Club.

You will design and implement end-to-end CRM programs, loyalty features and automated journeys in collaboration with Marketing and IT teams. The role requires strong analytics, experience with CRM platforms and a track record of delivering measurable improvements in engagement and ROI.

Competenze

• Experience leading CRM and loyalty initiatives across acquisition, activation, engagement and retention.
• Strong analytical and commercial mindset to translate data into strategies.
• Proven ability to plan and execute data-driven CRM campaigns and journeys.

Mansioni

• Develop and execute CRM and loyalty strategy and roadmap for MR. DIY Club.
• Manage end-to-end customer lifecycle from acquisition to win-back.
• Identify opportunities to improve activation, retention and customer value.
• Review and enhance loyalty proposition, benefits and engagement mechanics.
• Plan and optimize CRM campaigns and automated customer journeys.
• Collaborate with Marketing, IT and vendors on system enhancements.

Conoscenze

CRM strategy

Customer lifecycle

Marketing automation

Data-driven marketing

Formazione

Degree in Marketing/Business/Data Analytics or related

Strumenti

CRM platforms

Descrizione del lavoro

MR D.I.Y. in Malaysia is seeking a CRM & Loyalty leader to shape the customer lifecycle, drive member activation, retention and value across MR. DIY Club.

You will design and implement end-to-end CRM programs, loyalty features and automated journeys in collaboration with Marketing and IT teams. The role requires strong analytics, experience with CRM platforms and a track record of delivering measurable improvements in engagement and ROI.