CRM & Loyalty Growth Specialist

Bell Ward Malaysia; Selangor; On-site; MYR 60,000 - 90,000; Full time

Job summary

Bell Ward Malaysia is recruiting a hands-on CRM & Loyalty Specialist to drive customer retention, engagement and loyalty growth. You will work with customer data to build targeted segments, lifecycle journeys and multi-channel campaigns across email, SMS, WhatsApp and app/push notifications.

You’ll develop audiences, offers and journeys, monitor performance and work with Marketing, Digital, Data, Operations and IT teams to optimise results.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics or a related field.
• 3–6 years’ experience in CRM, lifecycle marketing, loyalty, customer retention, digital marketing or customer growth.
• Hands‑on experience with CRM, marketing automation, loyalty or customer engagement programmes.
• Strong experience working with customer data, segmentation and campaign performance analysis.
• Good understanding of customer lifecycle marketing, retention and repeat purchase strategies.
• Experience across CRM channels such as email, SMS, WhatsApp and/or app/push notifications.
• Strong analytical, commercial and communication skills.
• Comfortable working with cross‑functional teams and external MarTech partners.
• Proactive, detail‑oriented and hands‑on, with strong campaign execution skills.
• Experience in retail, food, eCommerce or other high‑frequency consumer businesses is an advantage.

Responsibilities

• Develop and execute CRM and lifecycle campaigns across onboarding, repeat purchase, reactivation and retention.
• Drive loyalty programme engagement, member growth and purchase frequency.
• Analyse customer behaviour and data to build actionable segments and identify growth opportunities.
• Develop targeted audiences, offers, messaging and customer journeys.
• Monitor campaign and loyalty performance, conduct A/B testing and recommend optimisation opportunities.
• Work cross-functionally with Marketing, Digital, Data, Operations and IT teams.
• Partner with external CRM/MarTech providers to deliver campaigns and enhance customer engagement capabilities.
• Provide insights and recommendations to improve customer retention, loyalty and overall customer value.

Skills

CRM

Lifecycle Marketing

Loyalty Programs

Data Analysis

Segmentation

Campaign Performance

Cross-functional Collaboration

MarTech Partners

Retail / High-frequency

Education

Bachelor’s degree in Marketing/Business/Analytics

Tools

CRM Platforms

Marketing Automation

Analytics Tools

Job description

Bell Ward Malaysia is recruiting a hands-on CRM & Loyalty Specialist to drive customer retention, engagement and loyalty growth. You will work with customer data to build targeted segments, lifecycle journeys and multi-channel campaigns across email, SMS, WhatsApp and app/push notifications.

You’ll develop audiences, offers and journeys, monitor performance and work with Marketing, Digital, Data, Operations and IT teams to optimise results.