Executive, Activation (Event Management)

GENCODE SDN BHD; Petaling Jaya; On-site; MYR 39,000 - 61,000; Full time

Job summary

GENCODE SDN BHD in Petaling Jaya is seeking an Executive, Activation (Event Management) to support GenBlu activations, roadshows, dealer events, and promotional campaigns. You will engage riders and event attendees to explain GenBlu benefits and encourage app downloads and member registrations.

Coordinate activation setup, including booths, registration counters, promotional materials, merchandise, and event logistics.

Qualifications

• Diploma or degree in Marketing, Business Administration, Communications, or Event Management.
• 1-3 years in activations, events, field marketing, or related roles.
• Energetic, outgoing and confident in face-to-face interactions.
• Strong communication, interpersonal and organizational skills.
• Willing to work on-site, including weekends and event days.

Responsibilities

• Support GenBlu activations, roadshows, dealer events, and campaigns.
• Engage attendees, explain benefits, and promote app downloads and registrations.
• Coordinate activation setup: booths, registration, materials, and logistics.
• Collaborate with Yamaha dealers, partners, and promoters to drive awareness.
• Brief promoters and ensure a consistent customer experience on-site.
• Monitor activities, address basic issues, collect feedback, and prepare reports.

Skills

Customer engagement

Event coordination

Promotional campaigns

Education

Diploma or Degree in Marketing/Business/Communications/Event Management

Job description

Executive, Activation (Event Management)

Support and execute GenBlu activations, roadshows, dealer events, community rides, and promotional campaigns.

Engage riders and event attendees to introduce GenBlu, explain its benefits, and encourage app downloads and member registrations.

Assist users with app registration, profile completion, campaign participation, loyalty rewards, and referral activities.

Coordinate activation setup, including booths, registration counters, promotional materials, merchandise, and event logistics.

Work closely with Yamaha dealers, rider communities, partners, and promoters to drive awareness and participation.

Brief and coordinate promoters or event support staff to ensure a consistent and positive customer experience.

Monitor on-ground activities, handle basic event issues, and ensure smooth execution of activations.

Collect user feedback, track registrations and campaign participation, and prepare post-event reports.

Collaborate with Marketing, Events, Loyalty, Commercial, Product, and Creative teams to support business and growth objectives.

Job Requirements

Diploma or Degree in Marketing, Business Administration, Communications, Event Management, or a related field.

1-3 years of experience in activations, events, field marketing, roadshows, community engagement, or related roles.

Energetic, outgoing, and confident in engaging with customers face-to-face.

Good communication, interpersonal, and organizational skills.

Willing to work on-site, including weekends and event days when required.

Able to coordinate event logistics, manage on-ground execution, and prepare reports.

Familiar with mobile applications, QR code registrations, spreadsheets, and digital tools.

Experience in automotive, motorcycle, retail, loyalty, fintech, telco, or consumer brands will be an added advantage.