Business Development Executive (Merchant Acquisition)

GENCODE SDN BHD; Petaling Jaya; On-site; MYR 56,000 - 100,000; Full time

Job summary

GENCODE SDN BHD is seeking a proactive Business Development Executive (Merchant Acquisition) to expand GenBlu's merchant network and partnerships in Malaysia. You will prospect, onboard, and manage merchant partners, driving campaigns and customer engagement across categories.

In this role you will build strong relationships with business owners, conduct field visits, and collaborate with internal teams to launch merchant campaigns and promotions that increase visibility and drive merchant

Qualifications

• Experience in B2B merchant onboarding and onboarding processes.
• Strong ability to prospect and close merchant partnerships.
• Comfortable with field sales and travel to merchant locations.

Responsibilities

• Identify, prospect, pitch, and onboard new merchant partners.
• Develop merchant acquisition pipeline via cold calling, walk-ins, referrals, and events.
• Build relationships with merchants across categories including convenience stores, petrol stations, retail and online merchants.
• Coordinate onboarding and activation, campaigns, and merchant listings within GenBlu ecosystem.
• Collaborate with internal teams to launch merchant campaigns and ensure successful activation.

Skills

Merchant Acquisition

Field Sales

Relationship Building

Negotiation

Campaign Support

Job description

Business Development Executive (Merchant Acquisition)

The GenBlu Merchant Partnership Executive is responsible for acquiring, onboarding, and managing merchant partners within GenBlu's rewards and loyalty ecosystem.

This role plays a key part in expanding GenBlu's merchant network, providing members with more opportunities to earn and redeem rewards while helping merchants grow their business through customer acquisition, campaign visibility, and increased customer engagement.

The ideal candidate is sales-driven, proactive, and confident in engaging business owners, building partnerships, and developing long-term merchant relationships. They should be comfortable with field sales activities, merchant prospecting, and collaborating with internal teams to successfully launch and support merchant campaigns.

Key Responsibilities

1. Merchant Acquisition & Business Development

Identify, prospect, pitch, and onboard new merchant partners into the GenBlu ecosystem.

Build and maintain a healthy merchant acquisition pipeline through cold calling, walk-ins, referrals, networking, events, and digital research.

Develop relationships with merchants across various categories, including:

Convenience stores, grocery and mini-market operators

Petrol stations and mobility-related businesses

Motorcycle accessory shops and workshops

Retail, lifestyle, health, wellness, and entertainment businesses

E-commerce and online merchants

Community merchants located near Yamaha dealerships and rider hotspots

Consistently achieve merchant acquisition and activation targets.

Source and qualify new merchant opportunities through multiple channels.

Conduct market mapping and identify key merchant clusters and business opportunities.

Manage and maintain an active sales pipeline, including follow-up activities, negotiations, and onboarding progress.

Monitor prospect conversion rates and recommend strategies to improve acquisition performance.

Present and promote GenBlu's merchant partnership programme to prospective merchants.

Demonstrate how GenBlu can help merchants:

Reach GenBlu's growing rider and consumer community

Drive customer traffic and repeat purchases

Promote campaigns through GenBlu's app and marketing channels

Participate in rewards, redemption, and customer engagement programmes

Increase brand visibility and customer acquisition opportunities

Develop tailored partnership proposals, promotional packages, and campaign recommendations based on merchant needs.

Facilitate the end-to-end onboarding process for new merchant partners.

Gather merchant information and ensure all documentation and commercial terms are completed accurately.

Coordinate campaign setups, offer mechanics, redemption processes, and merchant listings.

Work closely with internal stakeholders to ensure timely merchant activation.

Conduct onboarding briefings and ensure merchants understand programme participation requirements.

Support successful campaign launches and merchant readiness.

Build and maintain strong relationships with merchant partners.

Conduct regular merchant engagement and performance reviews.

Gather feedback and identify opportunities to improve merchant participation and satisfaction.

Address operational issues and coordinate resolutions with relevant teams.

Encourage merchants to participate in new campaigns and promotional initiatives.

Identify opportunities to grow merchant engagement and partnership value.

6. Campaign & Promotion Support

Collaborate with Commercial, Loyalty, Marketing, and Events teams to execute merchant-funded campaigns and promotional activities.

Support the planning and implementation of:

Rewards and redemption campaigns

Seasonal and festive promotions

Location-based marketing initiatives

Ensure promotional campaigns are simple, engaging, and beneficial for both merchants and GenBlu members.

Ideal Candidate Profile

The ideal candidate is a results-oriented business development professional who enjoys building relationships and creating win-win partnerships with business owners.

You are someone who:

Enjoys meeting and engaging with merchants and entrepreneurs.

Is confident in pitching ideas and closing partnership opportunities.

Has strong relationship-building and stakeholder management skills.

Thrives in a fast-paced, target-driven environment.

Is comfortable conducting field visits, merchant meetings, and business development activities.

Can work collaboratively across multiple teams to deliver successful partnership outcomes.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

• Do you have experience in a cold calls sales environment?
• What's your expected monthly basic salary?
• Do you have experience in a sales role?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Merchant Acquisition Executive?

What can I earn as a Business Development Executive