Brand Activation Executive

GENCODE SDN BHD; Petaling Jaya; On-site; MYR 42,000 - 60,000; Full time

Job summary

GENCODE SDN BHD is seeking an Events & Activation coordinator to drive GenBlu activations, roadshows, and dealer events. You will engage riders and attendees, assist with app registration, and encourage loyalty and referrals.

The role involves coordinating booths, materials, and staff, liaising with Yamaha dealers and partners, and ensuring a smooth, positive customer experience during all campaigns.

Qualifications

• Diploma or Degree in Marketing, Business Administration, Communications, Event Management, or a related field.
• 1-3 years of experience in activations, events, field marketing, roadshows, community engagement, or related roles.
• Energetic, outgoing, and confident in engaging with customers face-to-face.
• Good communication, interpersonal, and organizational skills.
• Willing to work on-site, including weekends and event days when required.

Responsibilities

• Support and execute GenBlu activations, roadshows, dealer events, community rides, and promotional campaigns.
• Engage riders and event attendees to introduce GenBlu, explain its benefits, and encourage app downloads and member registrations.
• Assist users with app registration, profile completion, campaign participation, loyalty rewards, and referral activities.
• Coordinate activation setup, including booths, registration counters, promotional materials, merchandise, and event logistics.
• Work closely with Yamaha dealers, rider communities, partners, and promoters to drive awareness and participation.
• Brief and coordinate promoters or event support staff to ensure a consistent and positive customer experience.
• Monitor on-ground activities, handle basic event issues, and ensure smooth execution of activations.
• Collect user feedback, track registrations and campaign participation, and prepare post-event reports.
• Collaborate with Marketing, Events, Loyalty, Commercial, Product, and Creative teams to support business and growth objectives.

Skills

Activations

Events

Field marketing

Roadshows

Community engagement

Education

Marketing/Business/Event Mgmt

Job description

Support and execute GenBlu activations, roadshows, dealer events, community rides, and promotional campaigns.

Engage riders and event attendees to introduce GenBlu, explain its benefits, and encourage app downloads and member registrations.

Assist users with app registration, profile completion, campaign participation, loyalty rewards, and referral activities.

Coordinate activation setup, including booths, registration counters, promotional materials, merchandise, and event logistics.

Work closely with Yamaha dealers, rider communities, partners, and promoters to drive awareness and participation.

Brief and coordinate promoters or event support staff to ensure a consistent and positive customer experience.

Monitor on-ground activities, handle basic event issues, and ensure smooth execution of activations.

Collect user feedback, track registrations and campaign participation, and prepare post-event reports.

Collaborate with Marketing, Events, Loyalty, Commercial, Product, and Creative teams to support business and growth objectives.

Job Requirements

Diploma or Degree in Marketing, Business Administration, Communications, Event Management, or a related field.

1-3 years of experience in activations, events, field marketing, roadshows, community engagement, or related roles.

Energetic, outgoing, and confident in engaging with customers face-to-face.

Good communication, interpersonal, and organizational skills.

Willing to work on-site, including weekends and event days when required.

Able to coordinate event logistics, manage on-ground execution, and prepare reports.

Familiar with mobile applications, QR code registrations, spreadsheets, and digital tools.

Experience in automotive, motorcycle, retail, loyalty, fintech, telco, or consumer brands will be an added advantage.