CRM & Lifecycle Strategy Executive — Hybrid, Data-Driven Growth

Publicis Groupe; Kuala Lumpur; Hybrid; MYR 60,000 - 96,000; Full time

Benefits offered by this job

Hybrid work

Phone allowance

Medical coverage

Life insurance

Birthday leave

Job summary

Digitas is a connected marketing agency seeking a CRM Executive Strategy to champion modern CRM experiences across owned, earned and paid touchpoints. You will translate customer insights into actionable journey plans and campaign briefs, collaborating with strategy, creative, tech, data and operations teams to ensure insight-led experiences.

You will work to translate insights into journeys, plans and briefs, driving acquisition, engagement, conversion and retention while coordinating with

Qualifications

• Strong ability to interpret data and derive strategic recommendations.
• Excellent analytical, problem-solving and organisational skills.
• Confident communicator with experience engaging clients and cross-functional teams.

Responsibilities

• Support development of CRM, lifecycle and customer engagement strategies.
• Identify audience segments and next-best actions from data insights.
• Translate strategy into customer journeys and campaign briefs across channels.
• Collaborate with creative, media, data, tech and operations to deliver connected experiences.
• Review campaign performance and contribute to optimisation plans.
• Develop clear strategic recommendations and align stakeholders.

Skills

Data interpretation

Analytical thinking

Communication

Digital marketing

Tools

CRM platforms

Job description

Digitas is a connected marketing agency seeking a CRM Executive Strategy to champion modern CRM experiences across owned, earned and paid touchpoints. You will translate customer insights into actionable journey plans and campaign briefs, collaborating with strategy, creative, tech, data and operations teams to ensure insight-led experiences.

You will work to translate insights into journeys, plans and briefs, driving acquisition, engagement, conversion and retention while coordinating with