CRM & Lifecycle Strategy Architect

Publicis Groupe ANZ; Kuala Lumpur; Hybrid; MYR 54,000 - 90,000; Full time

Benefits offered by this job

Generous leave entitlements

Medical coverage

Life and personal accident insurance

Hybrid schedule with Friday disconnect

Phone allowance

Job summary

Digitas is seeking a CRM Executive Strategy to lead end-to-end customer experience and CRM strategies. Translate insights into actionable journey plans, content direction, and campaign deliverables across owned, earned, and paid touchpoints.

Collaborate with strategy leads, creative, tech, data, and operations teams to ensure insights-led, strategically aligned experiences. You will translate customer data into audience segmentation and next-best actions while driving acquisition, engagement,

Qualifications

• 1–3 years’ experience in CRM, CX, digital marketing, data analysis, or related roles.
• Skilled at interpreting data and insights to drive strategy and recommendations.
• Solid understanding of digital ecosystems, social platforms, and customer engagement.
• Strong analytical, problem-solving, and organisational skills, able to juggle multiple priorities.
• Able to translate insights and strategy into clear, actionable briefs and deliverables.
• Confident communicator, capable of engaging with clients and cross-functional teams.
• Thrives in a fast-paced, collaborative environment.

Responsibilities

• Support the development of CRM, lifecycle, loyalty and customer engagement strategies that drive acquisition, engagement, conversion and retention.
• Use customer, behavioural and campaign data to identify audience segments, journey opportunities, personalisation and next-best actions.
• Translate strategy into clear customer journeys, communication plans and campaign briefs across DM, push notifications, in-app messaging, WhatsApp and other touchpoints.
• Partner with creative, media, data, technology, analytics and operations teams to deliver connected experiences across paid, owned and earned channels.
• Review campaign performance, contribute to test-and-learn plans and recommend opportunities for ongoing optimisation.
• Develop and present clear strategic recommendations, manage feedback and align clients and internal stakeholders on the direction.

Skills

CRM experience

CX strategy

Data analysis

Digital marketing

Client communication

Job description

Digitas is seeking a CRM Executive Strategy to lead end-to-end customer experience and CRM strategies. Translate insights into actionable journey plans, content direction, and campaign deliverables across owned, earned, and paid touchpoints.

Collaborate with strategy leads, creative, tech, data, and operations teams to ensure insights-led, strategically aligned experiences. You will translate customer data into audience segmentation and next-best actions while driving acquisition, engagement,