CRM Strategy Manager

Publicis Groupe; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Benefits offered by this job

Generous leave entitlements

Comprehensive medical coverage

Hybrid working schedule

Phone allowance

Job summary

Publicis Groupe Holdings B.V in Kuala Lumpur is seeking a CRM Strategy Manager to lead the design and execution of impactful CRM strategies. You will work closely with the Associate Strategy Director to provide strategic guidance based on deep consumer insights.

Ideal candidates will have 3-5 years of experience in CRM and digital marketing, strong strategy and analytics skills, and familiarity with marketing technologies. The position offers benefits such as generous leave entitlements, medical coverage, and a hybrid working schedule.

Qualifications

• 3-5 years of work experience in CRM and/or digital marketing.
• Strong strategy and analytics skills, with an advanced understanding of success metrics.
• Ability to interpret data and insights to inform CRM strategies.

Responsibilities

• Lead end-to-end CRM strategy aligned with business KPIs.
• Develop omni-channel engagement strategies for seamless customer experiences.
• Craft strategic briefs and campaigns based on data insights.

Skills

CRM and/or digital marketing experience

Strategy and analytics skills

Communication and organizational skills

Tools

Salesforce Marketing Cloud

Job description

Overview

As a CRM Strategy Manager, you will design impactful direct engagements, providing strategic guidance on key client initiatives and working closely with the Associate Strategy Director. With deep insight‑driven understanding of consumers’ environments, priorities, motivators, and pain points, you will shape CRM strategies that deliver meaningful experiences, aligned with clients’ business objectives to drive measurable impact.

Responsibilities

• Lead end-to-end CRM strategy, translating analytics and behavioral insights into high‑impact programs that align with core business KPIs.
• Develop omni‑channel engagement strategies across email, mobile, web, social, and emerging touchpoints, ensuring seamless, insight‑driven customer experiences.
• Craft strategic CRM briefs and thought leadership, turning data and cultural trends into innovative campaigns that differentiate the brand.
• Monitor cultural, digital, and market shifts, providing clients and internal teams with actionable perspectives to anticipate customer needs.
• Collaborate with clients to design differentiated loyalty programs, member benefits, and feature enhancements that drive engagement, retention, and business growth.
• Lead cross‑functional teams to align on strategy, oversee implementation, and ensure programs deliver measurable outcomes.
• Confidently present strategic recommendations and lead discussions with clients and internal stakeholders, influencing decisions and driving business results.

Qualifications

• 3‑5 years of work experience in CRM and/or digital marketing.
• Extensive experience informing audience segments by leveraging 1st and 3rd party data.
• Strong strategy and analytics skills, with an advanced understanding of success metrics.
• Ability to interpret data and customer insights to inform CRM strategies and programs, aligned to business targets.
• Up‑to‑date knowledge of marketing technologies (MarTech) and digital experience platforms spanning Paid, Owned, and Earned/social media, including email automation tools (e.g., Salesforce Marketing Cloud).
• Collaborator comfortable in agile‑or sprint‑based approaches, willing to work in real time.
• All‑around professional with exceptional communication, organisational and time management skills, and the flexibility to adapt quickly to change.

Benefits

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day.
• Additional company closure for all four major festive celebrations.
• Comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance, group hospitalisation and surgery.
• Hybrid working schedule with Friday disconnects.
• Rest, Relax & Recharge – office closure last week of December every year.
• Phone allowance.