CRM Strategy Manager

Publicis Groupe Malaysia; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Benefits offered by this job

Generous leave entitlements

Comprehensive medical coverage

Hybrid working schedule

Phone allowance

Job summary

Publicis Groupe Malaysia seeks an experienced CRM Strategy Manager to develop and lead innovative CRM programs that align with business objectives. This role requires a deep understanding of consumer behavior and effective communication skills to engage clients and internal teams.

The ideal candidate will have significant experience in CRM and digital marketing, with a focus on leveraging data for strategic insights. The position also offers a hybrid working schedule and other generous benefits.

Qualifications

• 3-5 years of work experience in CRM and/or digital marketing.
• Strong strategy and analytics skills with an understanding of success metrics.
• Ability to interpret data and customer insights to inform strategies.

Responsibilities

• Lead end-to-end CRM strategy aligning with core business KPIs.
• Develop omni-channel engagement strategies for enhanced customer experiences.
• Craft strategic CRM briefs that leverage data and cultural trends.

Skills

CRM strategy

Digital marketing

Data analysis

Communication

Tools

Salesforce Marketing Cloud

Job description

Company Description

Digitas is a highly-caffeinated playground where brilliant minds come together to create data-led digital business and marketing solutions through advertising campaigns and media experiences that bring bold, award-winning ideas to life. Strategy at Digitas is a cross-agency multi-disciplinary team of Data, Social, Experience, Brand, Connections & CRM Strategy experts, unified by a shared ambition to inspire ideas that move people.

Overview

We are looking for an outstanding CRM Strategy Manager who champions a modern approach to connected CRM experiences for brands, understands consumer behaviour and context, and orchestrates strategic communications to define how brands connect to people in a digital world.

Responsibilities

• Lead end-to-end CRM strategy, translating analytics and behavioral insights into high-impact CRM programs that align with core business KPIs.
• Develop omni-channel engagement strategies across email, mobile, web, social, and emerging touchpoints, ensuring seamless, insight-driven customer experiences.
• Craft strategic CRM briefs and thought leadership, turning data and cultural trends into innovative campaigns that differentiate the brand.
• Monitor cultural, digital, and market shifts, providing clients and internal teams with actionable perspectives to anticipate customer needs.
• Collaborate with clients to design differentiated loyalty programs, member benefits, and feature enhancements that drive engagement, retention, and business growth.
• Lead cross-functional teams to align on strategy, oversee implementation, and ensure programs deliver measurable outcomes.
• Confidently present strategic recommendations and lead discussions with clients and internal stakeholders, influencing decisions and driving business results.

Qualifications

• 3-5 years of work experience in CRM and/or digital marketing.
• Extensive experience informing audience segments by leveraging 1st and 3rd party data.
• Strong strategy and analytics skills, with an advanced understanding of success metrics.
• Ability to interpret data and customer insights to inform CRM strategies and programs, aligned to business targets.
• Up-to-date knowledge of marketing technologies (MarTech) and digital experience platforms spanning Paid, Owned, and Earned / social media – email automation tools (e.g. Salesforce Marketing Cloud, etc).
• A collaborator comfortable in agile- or sprint-based approaches, willing to work in real time.
• Exceptional communication, organizational and time management skills, and flexibility to adapt quickly to change.

Benefits

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day (10th October).
• Additional office closures for all four major festive celebrations.
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and Friday disconnects.
• Rest, Relax & Recharge – office closure last week of December every year.
• Phone allowance.