Assistant CRM Strategy Manager

Publicis Groupe; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Benefits offered by this job

Generous leave entitlements

Comprehensive medical coverage

Hybrid working schedule

Job summary

Publicis Groupe is looking for a CRM Strategy Manager in Kuala Lumpur to lead impactful CRM strategies that drive business results. You will develop omni-channel engagement strategies and collaborate closely with clients to design effective loyalty programs.

The ideal candidate should have 3–5 years of experience in CRM or digital marketing and be comfortable using analytics to inform strategy. A hybrid working schedule and generous benefits are offered, including comprehensive medical coverage and additional leave entitlements.

Qualifications

• 3–5 years of experience in CRM and/or digital marketing.
• Strong strategy and analytics skills with understanding of success metrics.
• Ability to adapt to agile or sprint-based approaches.

Responsibilities

• Lead end-to-end CRM strategy and develop engagement strategies.
• Craft CRM briefs and provide clients with actionable perspectives.
• Collaborate with clients to design loyalty programs.

Skills

CRM and digital marketing experience

Data analysis and interpretation

MarTech knowledge

Communication skills

Organizational skills

Tools

Salesforce Marketing Cloud

Job description

Overview

As a CRM Strategy Manager, you will design impactful direct engagements, providing strategic guidance on key client initiatives and working closely with the Associate Strategy Director. With deep insight‑driven understanding of consumers’ environments, priorities, motivators, and pain points, you will shape CRM strategies that deliver meaningful experiences, aligned with clients’ business objectives to drive measurable impact.

Responsibilities

• Lead end-to-end CRM strategy, translating analytics and behavioral insights into high‑impact programs that align with core business KPIs.
• Develop omni‑channel engagement strategies across email, mobile, web, social, and emerging touchpoints, ensuring seamless, insight‑driven customer experiences.
• Craft strategic CRM briefs and thought leadership, turning data and cultural trends into innovative campaigns that differentiate the brand.
• Monitor cultural, digital, and market shifts, providing clients and internal teams with actionable perspectives to anticipate customer needs.
• Collaborate with clients to design differentiated loyalty programs, member benefits, and feature enhancements that drive engagement, retention, and business growth.
• Lead cross‑functional teams to align on strategy, oversee implementation, and ensure programs deliver measurable outcomes.
• Confidently present strategic recommendations and lead discussions with clients and internal stakeholders, influencing decisions and driving business results.

Qualifications

• 3‑5 years of work experience in CRM and/or digital marketing.
• Extensive experience informing audience segments by leveraging 1st and 3rd party data.
• Strong strategy and analytics skills, with an advanced understanding of success metrics.
• Ability to interpret data and customer insights to inform CRM strategies and programs, aligned to business targets.
• Up‑to‑date knowledge of marketing technologies (MarTech) and digital experience platforms spanning Paid, Owned, and Earned/social media, including email automation tools (e.g., Salesforce Marketing Cloud).
• Collaborator comfortable in agile‑or sprint‑based approaches, willing to work in real time.
• All‑around professional with exceptional communication, organisational and time management skills, and the flexibility to adapt quickly to change.

Benefits

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day.
• Additional company closure for all four major festive celebrations.
• Comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance, group hospitalisation and surgery.
• Hybrid working schedule with Friday disconnects.
• Rest, Relax & Recharge – office closure last week of December every year.
• Phone allowance.