CRM Lifecycle Lead: Data-Driven Growth & Personalization

GrabTaxi Holdings Pte. Ltd.; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Term Life Insurance

Medical Insurance

GrabFlex

Parental leave

Birthday leave

LASA volunteering leave

Grabber Assistance Programme

FlexWork arrangements

Job summary

GrabTaxi Holdings Pte. Ltd. in Petaling Jaya is seeking a CRM marketer to own lifecycle campaigns across email, SMS, push, and in-app channels, reporting to the CRM Manager and working onsite in Petaling Jaya.

You will design, test, and optimize personalized communications, collaborate with Data Science and regional teams, and drive growth and retention for Grab's consumer, partner, and merchant ecosystem.

Qualifications

• 5+ years of experience in Marketing or Business Strategy for B2C customer lifecycle.
• Bachelor's Degree in Computer Science, Engineering, Marketing, or Digital Media.
• Experience designing, developing, testing, and launching complex CRM or marketing lifecycle campaigns.
• Strong project management and stakeholder engagement skills.
• Familiarity with multi-channel communications, including Push, SMS, In-App, and Email.
• Proficient in analyzing data to identify trends and patterns, understanding their impact on business and marketing goals.
• Experience translating data into insights, and ability to create new strategies to solve complex business problems.
• Hands-on experience with building, development, and deployment of lifecycle automation (i.e. Salesforce Marketing Cloud, Pardot, Responsys, Adobe, Eloqua, etc.)

Responsibilities

• Take end-to-end ownership of CRM lifecycle campaigns, including defining target audiences, content strategy, and user journeys, across multiple channels.
• Champion a personalized, one-to-one communication approach using segmentation and customer insights.
• Collaborate with the Data Science team to launch and maintain live campaigns and analyze results.
• Adopt a data-driven approach to identify growth opportunities with regional and local marketing teams for launches.
• Serve as Subject Matter Expert for CRM, advising stakeholders and scaling campaigns.
• Work with Creative and Product teams to ensure on-brand, impactful communications.

Skills

CRM campaigns

Lifecycle marketing

Data analysis

Project management

Stakeholder engagement

Multi-channel communications

Marketing analytics

Insights-driven strategy

Education

Bachelor's Degree in Computer Science, Engineering, Marketing, or Digital Media

Tools

Salesforce Marketing Cloud

Pardot

Responsys

Adobe

Eloqua

Job description

GrabTaxi Holdings Pte. Ltd. in Petaling Jaya is seeking a CRM marketer to own lifecycle campaigns across email, SMS, push, and in-app channels, reporting to the CRM Manager and working onsite in Petaling Jaya.

You will design, test, and optimize personalized communications, collaborate with Data Science and regional teams, and drive growth and retention for Grab's consumer, partner, and merchant ecosystem.