CRM Leader, Malaysia - Data-Driven Growth & Adoption

Novo Nordisk; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

Novo Malaysia, part of Novo Nordisk A/S, is seeking a CRM Manager to own the CRM systems for our Malaysia teams. You will drive CRM strategy, foster adoption, ensure data quality and turn insights into actions that sharpen commercial decisions across Sales, Marketing, Market Access and Medical Affairs.

Based in Kuala Lumpur, you will lead CRM rollouts, training programs and cross‑functional collaborations with external vendors to optimise platform functionality and user engagement, while

Qualifications

• Bachelor’s or Master’s degree required or equivalent in Business, IT, Data Science, Finance or related field.
• 7+ years in the pharmaceutical industry with CRM, sales force effectiveness and digital transformation.
• Hands-on experience leading CRM rollouts, training programmes and adoption strategies.
• Expertise with Salesforce, Veeva or similar CRM platforms and aligning functionality to business needs.
• Strong data management, reporting and process optimisation skills.
• Proven collaboration and leadership across cross-functional stakeholders and digital change.

Responsibilities

• Own the CRM systems strategy and ensure data integrity across Malaysia.
• Lead CRM implementation, integration and ongoing improvements with a focus on data quality and user adoption.
• Track CRM KPIs and build data-driven insights to support commercial excellence.
• Design and deliver CRM training and maintain high user engagement.
• Collaborate with Sales, Marketing, Market Access, Medical and external vendors to optimise CRM functionality and integration.
• Identify automation and workflow improvements to boost efficiency and growth.

Skills

CRM strategy

Data management

Cross-functional leadership

Sales force effectiveness

Digital transformation

Salesforce

Veeva

Education

Bachelor’s or Master’s degree in Business, IT, Data Science, Finance or related field

Tools

Salesforce

Veeva

Job description

Novo Malaysia, part of Novo Nordisk A/S, is seeking a CRM Manager to own the CRM systems for our Malaysia teams. You will drive CRM strategy, foster adoption, ensure data quality and turn insights into actions that sharpen commercial decisions across Sales, Marketing, Market Access and Medical Affairs.

Based in Kuala Lumpur, you will lead CRM rollouts, training programs and cross‑functional collaborations with external vendors to optimise platform functionality and user engagement, while