CRM Executive

Jobstreet Malaysia; Kuala Lumpur; On-site; MYR 36,000 - 60,000; Full time

Job summary

Jora Malaysia is seeking a CRM specialist to plan and execute campaigns across SMS, email, and messaging apps to improve retention, engagement and reactivation in the Kuala Lumpur market.

You will segment customers, analyze data in Excel/Sheets, run A/B tests, and collaborate with Marketing, Operations, Customer Service and Data teams to drive measurable results.

Qualifications

• 1–3 years of experience in CRM, retention, lifecycle marketing or digital marketing.
• Strong Excel/Google Sheets and data analysis skills.
• Good understanding of customer segmentation, retention and campaign performance.
• Detail-oriented, analytical and able to manage multiple campaigns.
• Experience with CRM or marketing automation tools is an advantage.

Responsibilities

• Segment customers based on activity, spending behaviour, lifecycle stage and value
• Manage campaigns through SMS, Telegram, WhatsApp, Push Notification, Email and other CRM channels
• Develop retention and reactivation offers based on customer behaviour and LTV
• Track campaign performance including conversion, retention, reactivation, ROI and promotion cost
• Conduct A/B testing on offers, messaging, timing and customer segments
• Prepare weekly and monthly CRM performance reports and provide improvement recommendations
• Work closely with Marketing, Operations, Customer Service and Data teams

Skills

CRM marketing

Data analysis

Excel/Sheets

Segmentation

Tools

CRM tools

Job description

Jora Malaysia will close on 16th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Plan and execute CRM campaigns to improve customer retention, engagement and reactivation.

Key responsibilities

Segment customers based on activity, spending behaviour, lifecycle stage and value

Manage campaigns through SMS, Telegram, WhatsApp, Push Notification, Email and other CRM channels

Develop retention and reactivation offers based on customer behaviour and LTV

Track campaign performance including conversion, retention, reactivation, ROI and promotion cost

Conduct A/B testing on offers, messaging, timing and customer segments

Prepare weekly and monthly CRM performance reports and provide improvement recommendations

Work closely with Marketing, Operations, Customer Service and Data teams

About you

1–3 years experience in CRM, retention, lifecycle marketing or digital marketing

Strong Excel / Google Sheets and data analysis skills

Good understanding of customer segmentation, retention and campaign performance

Detail-oriented, analytical and able to manage multiple campaigns

Experience with CRM or marketing automation tools is an advantage