Digital Marketing & Loyalty, Senior Executive

TGV Cinemas Sdn Bhd; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

TGV Cinemas Sdn Bhd is seeking a Digital Marketing & Loyalty, Senior Executive to own customer segments end-to-end and drive lifecycle campaigns across EDM, push notifications, banners, and paid social. You will collaborate with internal teams to optimize outcomes and stay ahead of CRM best practices.

You will bring 3–5 years of CRM and digital marketing experience, with a focus on lifecycle management and loyalty programs, and a Bachelor's degree in Marketing or related fields.

Qualifications

• Bachelor's degree in Marketing, Communications, or related fields.
• 3–5 years of CRM, performance marketing, digital campaign execution, customer lifecycle management, or loyalty program experience.
• Agency experience is a bonus.
• Knowledge of customer behaviours and lifecycle stages to create targeted segments.

Responsibilities

• Own assigned customer segments end-to-end and understand their lifecycle.
• Build and execute a segment lifecycle plan to nurture customers and increase engagement.
• Measure segment health and commercial outcomes (repeat visits, spend, loyalty progression).
• Create and execute EDM, push notifications, banner ads and paid social campaigns as lifecycle touchpoints.
• Set up campaigns with segmentation, pacing, creative alignment, and send timing for relevance.
• Read performance data, extract insights, and apply findings via A/B testing and optimization.
• Collaborate with internal teams on mechanics, assets, and timelines.
• Stay current on CRM practices and emerging tools and bring updates to the team.

Skills

CRM

Lifecycle marketing

Email campaigns

Digital campaign execution

Education

Bachelor's degree in Marketing, Communications, or related fields

Tools

CRM tools

Analytics tools

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Digital Marketing & Loyalty, Senior Executive

You are a customer segment owner, responsible for understanding, nurturing, growing, and commercially activating the customer groups assigned to them - using EDM, push notifications, ad banners, paid social and others. Key campaigns to serve the segment strategy include - welcome new customers, deepen engagement with actives, re-ignite lapsers, and maximize the value of loyal members (loyalty program).

Key responsibilities

Own assigned customer segments end-to-end. Understand who they are, how they behave, what motivates them, and where they are in their lifecycle at any point in time.

Build and execute a segment lifecycle plan that nurtures new customers, grows actives, induces the right commercial behaviors, and retains high-value members - using the right channel, message, and timing for each stage.

Measure success by segment health and commercial outcomes - repeat visit frequency, spend per head, loyalty tier progression, and reactivation rates - not just campaign metrics.

Create and execute EDM, push notifications, banner ads and paid social campaigns as deliberate lifecycle touchpoints, not standalone sends.

Set up each campaign according to best practices - correct audience segmentation, budget pacing, creative alignment, and send timing - to maximize relevance and performance for the segment it serves.

Read performance data and act on it. Interpret results into clear insights, identify what is working and what is not, and apply findings through A/B testing, bid adjustments, audience refinements, and optimized targeting.

Collaborate with internal teams to align on campaign mechanics, asset delivery, commercial tie-ins, and execution timelines.

Stay current on platform changes, CRM best practices, and emerging digital tools. Bring relevant updates and fresh approaches to the team proactively.

About you

Bachelor's degree in Marketing, Communications, or related fields

3 - 5 years of relevant experience in CRM, performance marketing, digital campaign execution, customer lifecycle management, or loyalty program

Agency experience is a bonus

Understanding of customer behaviors and lifecycle stages to create targeted segments that drive engagement, retention, and lifetime value

Ability to execute multi-channel campaigns end-to-end using relevant messaging and tailored copy for each segment and lifecycle stage

Ability to analyze campaign performance, apply attribution and tracking, and connect insights to commercial outcomes using CRM, media, and analytics tools