CRM & Campaigns Specialist, Multi-Channel Marketing

Carousell

Kuala Lumpur

On-site

MYR 60,000 - 90,000

Full time

48 hours ago

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Job summary

Carousell is seeking a proactive Marketing Executive to support CRM and integrated marketing campaigns for Carousell Luxury and LuxLexicon. Based in Kuala Lumpur, you will collaborate with Singapore teams to drive customer engagement across multiple digital touchpoints.

The role focuses on CRM & Customer Engagement (50%), Campaign Planning & Execution (35%), and Marketing Reporting & Operations (15%).

Qualifications

Minimum 2 years in CRM, digital marketing or related field.
Proficiency in HTML editing and troubleshooting email templates.
Experience executing CRM campaigns across multiple channels.
Familiar with CleverTap, Klaviyo, Braze, Mailchimp or equivalents.
Ability to use AI tools in daily marketing workflows.
Strong understanding of customer segmentation, scheduling, engagement metrics.
Excellent written and verbal English.
Proficient with Google Workspace and basic reporting tools.
Independent, proactive, cross-location collaboration.

Responsibilities

Plan and execute CRM campaigns across channels including email, push, in-app messaging.
Manage end-to-end campaign execution: copy, segmentation, content, config, scheduling, deployment, reporting.
Coordinate CRM campaigns with Singapore-based teams for integrated campaigns.
Maintain landing pages and in-app banners for campaigns.
Ensure accurate tracking links and UTM parameters are used.
Monitor CRM engagement and optimize campaign performance.