Country Manager, Malaysia — Milik

FANTASTIC FUSION; Kuala Lumpur; On-site; MYR 260,000 - 420,000; Full time

Job summary

Milik Malaysia is seeking a Country Manager to own the full-funnel P&L and drive commercialization from 0 to 1 while codifying a reproducible 4-week go-live template for future country launches.

You will lead local business development with KOLs and brands, coordinate multilingual AIGC content in Malay/English/Chinese, and build the Malaysia team ensuring compliance, tax, and office setup for expansion.

Qualifications

• 5+ years of experience in consumer content, e-commerce, or social media in Malaysia or SEA.
• Malaysian national with native Malay/English; Chinese is a plus.
• Proven startup independence with 0→1 country-level ownership.
• Strong KOL/brand network and DAU/user growth experience preferred.
• Knowledge of Malaysia's shopping guides, cashback/affiliate platforms, regulations.

Responsibilities

• Own full-funnel P&L for Milik Malaysia across content, traffic, commercialization and retention.
• Lead onboarding, management, and relationships with KOLs, brands, and affiliates in Malaysia.
• Coordinate multilingual AIGC content (Malay, English, Chinese) with the platform.
• Align cross-border KPIs and codify learnings as the first expansion template.
• Recruit the Malaysia team and coordinate local compliance, tax, and office setup.

Skills

P&L ownership

Startup experience

Team building

Tools

AIGC tools

Job description

Reporting Line: Head of International Business Unit

I. Business Context

Milik Malaysia is the first live case of the International Department’s “New Country Expansion Template,” having completed a 4-week rapid launch across App / Web / Social. We are now in the critical phase of codifying the expansion SOP and OpenSec / CI standardization processes, which will be directly reused for cold-start launches in 3+ additional countries（not limited to SEA）.

Milik urgently needs a Country Manager to own the full-funnel P&L—driving commercialization from 0 to 1 while helping codify a replicable “4-week go-live” template. The hire will transition Milik from “launch phase” to “commercialization + template retrospection,” delivering a commercialization baseline within 4 weeks to serve as the blueprint for H2 six-country expansion.

II. Key Responsibilities

• Full-Funnel P&L Ownership: Assume full accountability for Milik Malaysia's P&L across content, traffic, commercialization, and user retention.
• Local Business Development: Lead the end-to-end onboarding, management, and relationship maintenance of KOLs, brands, and affiliate partners in Malaysia.
• Multilingual AIGC Content Coordination: Collaborate with the AIGC platform to ensure quality and cadence of content production in Malay, English, and Chinese.
• Cross-Border KPI Alignment & Template Codification: Align KPIs with B1/B2 teams and systematically codify learnings as the first expansion template case for reuse by subsequent countries.
• Local Team Building & Compliance Coordination: Recruit and build the Malaysia team; coordinate local compliance, tax, and office setup.

III. Requirements

• 5+ years of experience in consumer content, e-commerce, shopping guides, or social media in Malaysia or Southeast Asia.
• Candidate background: Malaysian national, native-level proficiency in Malay/English, with strong capability in local team building.
• Proven track record of independent operation in a startup / solo-operator（"one-person company"）environment, with 0→1 national-level business ownership experience, having independently managed the P&L of a country- or region-level business line.
• Mature commercialization execution capabilities, with a verifiable KOL / leading brand resource network and direct partnership relationships in Malaysia; experience driving product DAU (Daily Active Users) growth, user growth, and channel expansion is preferred.
• In-depth understanding of Malaysia's local shopping guide, traffic referral, and cashback/affiliate marketing platforms (ShopBack MY, iPrice MY, RebateMango, Involve Asia), with relevant industry experience and understanding of the regulatory/compliance environment.

IV. Plus

AI-motivated, with the ability to integrate AIGC tools into daily operations