Copywriter

FUNDNEL TECHNOLOGIES SDN. BHD.; Malaysia; On-site; MYR 60,000 - 90,000; Full time

Job summary

Alta, a leading securities brokerage and fund management platform, is seeking a copywriter in Malaysia to translate complex private market concepts into clear investor-focused content. You will shape campaigns from ads to decks, educating investors and driving engagement across channels.

Your role spans research, strategy, and execution, blending human insight with AI tools to craft compelling narratives about tokenization, RWAs, and Alta's offerings, while collaborating with product and

Qualifications

• Minimum 2 years of copywriting in performance/growth marketing.
• Experience with paid acquisition, funnel optimization, and email campaigns.
• Ability to write in various styles and formats; familiar with AI tools.

Responsibilities

• Translate complex financial jargon into clear investor-focused copy.
• Design content strategies and sequencing across channels.
• Write ads, landing pages, emails, decks, and product pages.
• Lead cross-channel campaigns with hybrid human/AI copywriting.
• Test messaging with AB/MV experiments and iterate.

Skills

Copywriting

Performance marketing

Content strategy

AB testing

Collaboration

AI fluency

Tools

AI tools

Job description

As Asia's leading securities brokerage, regulated exchange and fund management platform for alternative investments, Alta is at the forefront of building critical capital market infrastructure. We believe that access to capital markets are pivotal in all economies, we recognize that our role in building this critical infrastructure goes beyond facilitating trades; it paves the way for entrepreneurship, job creation, financial inclusion, and economic resilience, fostering a brighter future for emerging markets and economies.

Empowering Private Markets: Through our Digital Exchange, we enable the tokenization and digital custody of alternative assets. This end-to-end solution simplifies and expedites the trading of smaller asset blocks, ultimately facilitating access and liquidity in private markets.

Innovative Financial Ecosystem: Our journey has seen us transition from securities trading and distribution of comprehensive products, including equities, private credit, funds, and asset-backed securities(“ABS”) (representing Real World Assets ("RWA") like whiskies, wines, art, watches, and real estate) to include fund management and digital custody services.

Established in 2016 and headquartered in Singapore, Alta operates offices globally. We welcome energetic and creative individuals to be part of this ambitious journey with us.

As a Copywriter at Alta, you'll play a direct role in democratizing access to alternative investments -from unicorns like SpaceX-style opportunities (available to Alta investors from as little as $25,000, versus the million-dollar minimums and decade-long lock-ups typical of VC access) to climate tech, rare metals, and real-world assets like classic cars. Your core responsibility will be translating complex financial jargon into clear, compelling language that everyday investors can actually understand - not just marketing products, but educating investors on what makes an opportunity worth their attention. From storytelling to breaking down concepts like tokenization, to crafting campaigns that drive action, your writing will be central to making private markets more transparent, accessible, and liquid for all.

1. Campaign Research, Strategy, and Sequencing

• Research and Preparation (investor psychology, products, concepts, competition)
  
  • Preparing the right building blocks before writing a word of copy
  • Breaking down complex financial concepts (tokenization, private credit, RWAs, fee structures) into clear explanations
• Customer Journey Design and Content strategy and sequencing
  
  • Collaborating on mapping out customer journeys to shape their experience at every step of the way
  • Collaborating on planning out the exact content pieces that allow an investor to flow through that customer journey
  • Collaborating on crafting content pieces (from ads to landers, email sequences, decks, and product pages, and more)

2. Tasteful Cross-Channel Copy that both Nurtures and Converts

• Ads and Organic Content
  
  • Crafting ad headlines, body copy, and video scripts across platforms like Meta, LinkedIn, Google/YouTube, and TikTok
  • Crafting social posts for platforms like LinkedIn and Instagram
• Landing pages
  
  • Writing articles, advertorials, campaign, and product pages
• Email sequences and newsletters
  
  • Writing launch campaign sequences for our latest offerings and events
  • Writing nurture and re-engagement sequences that introduce newcomers to Alta and educate them about our world and products
  • Crafting newsletters that keep investors in the loop and integrating that with our offerings
• Investment decks and documents
  
  • Educational documents that deep dive into the nitty gritty details of investment products
  • Decks for webinars or in-person sharing sessions

3. Messaging development and testing workflows

• Hybrid human/AI copywriting workflows
  
  • Developing campaign direction, framing, and messaging, without requiring AI
  • Using AI workflows to as a force-multiplier for your taste and direction, so solid copywriting can be created and iterated to amplify the words you craft by hand
  • Reviewing and editing of copywriting (be it from humans or AI)
• AB and MV (Multi-variate) messaging testing
  
  • Learning and implementing unique testing approaches to continually “tune” our brand voice and messaging for greatest resonance and conversions
  • Maintain consistency across our campaigns and channels, based on our learnings
• A minimum of 2 years of experience copywriting in performance/growth marketing, with experience in paid acquisition (ads and offers), funnel optimization (CRO), and email campaigns
• Experience in writing (not copywriting, and not for conversions) for personal expression or education (this could be a personal blog, substack, or anything not related to marketing)
• Tasteful copy that converts (direct response guru vibes are not welcome here), with insights and perspectives that genuinely re-frame problems and re-shape beliefs
• Ability to write in different styles and formats: long-form, short-form, storytelling, social, professional, educational (side note: you don’t have to be a finance expert, just be willing to learn)
• AI fluency, where you’re familiar with (but don’t depend on) using AI tools daily to write faster and test more, without the common AI slop
• Strong collaboration and communication skills
• Willingness to learn and experiment. You can digest complex topics (private capital markets, investment products) and make them clear. And you’re excited to grow as a copywriter, and willing to pick up and try approaches that might be new to you