Content & Social Media Strategist – Industrial Automation

geasb; Malaysia; On-site; MYR 56,000 - 89,000; Full time

Job summary

Green Energy Automation Sdn Bhd in Johor seeks a Senior Executive to lead content and social media efforts, translating complex engineering projects into clear, engaging content for industrial audiences. You will interview management and engineers to develop articles, case studies, and technical explainers, and manage a content calendar for LinkedIn, Facebook and the company website.

Strong English writing and collaboration with technical teams are essential; experience with industrial

Qualifications

• Diploma or Degree in Marketing, Communications, Journalism, Business or a related discipline.
• Preferably at least 3 years of experience in B2B content marketing, social media management or corporate communications.
• Strong English writing and editing skills, with the ability to explain technical subjects clearly.
• Ability to communicate in Bahasa Malaysia will be an advantage.

Responsibilities

• Develop and execute a content and social media strategy to strengthen GEASB’s professional reputation and supports business development.
• Translate engineering knowledge, project experience and customer concerns into clear, useful content for industrial audiences.
• Interview management and engineers to develop articles, case studies, technical explainers and management insights.
• Plan and manage a content calendar for LinkedIn, Facebook and the company website.
• Write, edit and coordinate the production of social media posts, visuals, short videos and website articles.

Skills

Content marketing

Social media management

English writing

Portfolio development

Interviewing management/engineers

Education

Diploma/ Degree in Marketing/ related

Tools

LinkedIn

Facebook

Website CMS

Graphic tools

Job description

Senior Executive

Responsibilities

• Develop and execute a content and social media strategy that strengthens GEASB’s professional reputation and supports business development. Translate engineering knowledge, project experience and customer concerns into clear, useful content for industrial audiences. Interview management and engineers to develop articles, case studies, technical explainers and management insights. Develop thought leadership content that communicates the company’s practical perspectives on industrial automation, plant reliability, maintenance and engineering project delivery. Plan and manage a content calendar for LinkedIn, Facebook and the company website. Write, edit and coordinate the production of social media posts, visuals, short videos and website articles. Work with engineers to verify technical accuracy before publication. Obtain approval before publishing customer names, project photographs, performance claims or confidential information. Develop case studies that explain the customer’s challenge, the work delivered and verified results. Coordinate with sales personnel to create content that supports customer enquiries, service proposals and account development. Monitor relevant industry developments and identify topics that are useful to the company’s target customers. Track content performance, relevant audience engagement, website visits and qualified enquiries, and recommend improvements. Maintain an organised library of approved photographs, videos, case studies and marketing materials.

Requirements

• Diploma or Degree in Marketing, Communications, Journalism, Business or a related discipline.
• Preferably at least 3 years of experience in B2B content marketing, social media management or corporate communications.
• Strong English writing and editing skills, with the ability to explain technical subjects clearly.
• Ability to communicate in Bahasa Malaysia will be an advantage.
• Able to develop original content through interviews, research and collaboration with technical personnel.
• Experience in engineering, manufacturing, industrial technology or professional services will be an advantage.
• Practical experience managing LinkedIn, Facebook and website content.
• Able to create or coordinate basic graphics and short videos using suitable content production tools.
• Able to adapt writing to the companys voice and the needs of different audiences.
• Sound judgement when handling confidential information, customer references and technical claims.
• Organised and able to manage a content calendar, approval deadlines and publishing schedules.
• Applicants should provide a portfolio and explain their contribution to the submitted work.
• Salary commensurate with relevant experience and portfolio quality.
• EPF, SOCSO and EIS contributions.
• Annual leave and medical benefits in accordance with company policy and applicable requirements.
• Direct access to management and engineers to develop original industry content.
• Exposure to industrial automation projects and manufacturing operations.
• Opportunity to shape the company’s professional voice and content strategy.

Qualification

Diploma/Advanced/Higher/Graduate Diploma , Bachelor's Degree/Post Graduate Diploma/Professional Degree , Professional Certificate

Advertising/Media Planning

Job Location: Johor

Employment Type: Full-Time Contract Part-Time

Age Range of Candidate: -

Years of Experience: 3

Monthly Salary: -